With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion – it’s no secret that Google has become a significant and influential force in the...
Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel. Mobile conversion rates on carriers’ branded websites and apps are...
The holiday season is just around the corner! This checklist was inspired by a recent analysis of two retail brands, and is meant to provide you with some of the best practices that we have found helped get the most out of this season. Here are some recommendations:...
This week, Google began displaying their Google flights widget along with results for Branded Searches. Branded searches are queries in which a specific airline is identified, which is often considered to indicate a user’s intention to book (or browse) on a specific...
Over the past couple years, the global roll-out of Google Flights has been one of the highest impact events affecting the search performance of the airlines with whom we work. This is true primarily from an SEO perspective, but Google Flights has also affected Paid...
