by Jason Glenn | Oct 27, 2016 | Airlines, Digital Content, Digital Power
As 2016 winds down, the airline industry finds itself fully engaged in a new wave of investment in digital – as opposed to physical – infrastructure. For decades, the world’s top carriers’ marketing budgets were focused on consumer-facing brand...
by Jason Glenn | Sep 22, 2016 | Airlines, Digital Power
How can airlines improve their direct-channel performance? The short answer is by maximizing their digital power by delivering a fully optimized e-commerce experience to travelers. This news should not come as a surprise to airlines, who have become aware of the...
by Seth Cassel | Jul 8, 2016 | Airlines, Organic Search, Search Engines
In response to the pressure OTAs and MSEs have put on their bottom lines, airlines are renewing their focus on e-commerce best practices to help cultivate brand-loyal customers. Across the travel and hospitality industries, brands are allocating large portions of...
by Seth Cassel | Jun 9, 2016 | Airlines, SEM For Airlines
The world’s top international airlines may rule the skies, but they definitely don’t reign over the digital realm. Despite enduring brand recognition, even the largest global carriers still struggle to grow their direct channel acquisition– and therefore...