As airlines navigate their many business development challenges – stringent regulations, tough competition, shrinking margins, and ever-changing traveler preferences to name a few – they have to pick their battles. It is essential for airlines to consider what to...
A variety of common “I want” scenarios result in micro-moments during which customers take steps or make decisions on the fly, typically on a smartphone. The traditional customer journey is fractured into dozens or hundreds of real-time, intent-driven...
This week, Google began displaying their Google flights widget along with results for Branded Searches. Branded searches are queries in which a specific airline is identified, which is often considered to indicate a user’s intention to book (or browse) on a specific...
The success of any airline ecommerce manager is based on the ability to accurately measure the success or failure of their strategies. One of the elements that is most commonly overlooked is the proper measurement of multiple currencies. This is especially relevant...
In the first part of this article, we mentioned the different approaches that an account manager can use while optimizing an SEM campaign buildout. However, when dealing with a complex and robust account (for us that means an airline with more than 5,000 unique routes...