by Jason Glenn | Jul 6, 2017 | Airlines, Digital Marketing, User Search Data
Why the old assumptions about airline flight search can harm sales Learn how user search data shifts the paradigm User search data = a better customer experience Why Is it Important to Shift the Flight Search Paradigm? Unfortunately, today’s airline customers are more...
by Seth Cassel | Nov 15, 2016 | Airlines, Google
With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion – it’s no secret that Google has become a significant and influential force in the...
by Jason Glenn | Oct 27, 2016 | Airlines, Digital Content, Digital Power
As 2016 winds down, the airline industry finds itself fully engaged in a new wave of investment in digital – as opposed to physical – infrastructure. For decades, the world’s top carriers’ marketing budgets were focused on consumer-facing brand...
by Erin Power | Aug 18, 2016 | Airlines, Mobile, Web Development
Around half of online shoppers in the US drop out of the purchase funnel due to a slow site load time. This statistic is even worse for European markets, where the abandonment (or bounce) rate increases to almost 70% of shoppers. So, simply having a web presence is...
by Seth Cassel | Jul 26, 2016 | Airlines, Digital Content, Google, Search Engines
Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel. Mobile conversion rates on carriers’ branded websites and apps are...