Airlines and the Paradox of Google

With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion – it’s no secret that Google has become a significant and influential force in the digital travel space. Just look at Google’s...

3 Steps of the Digital Passenger Experience for Airlines

As 2016 winds down, the airline industry finds itself fully engaged in a new wave of investment in digital – as opposed to physical – infrastructure. For decades, the world’s top carriers’ marketing budgets were focused on consumer-facing brand awareness and customer recognition.  Traditionally, surplus airline funds have been used to add physical capacity which then...

3 Reasons for Airlines to Leverage Mobile Innovation

Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel.  Mobile conversion rates on carriers’ branded websites and apps are averaging only one-fifth of their desktop conversion rates. With smartphone...

Google Performance Updates’ Impact On Travel

Last week, during the Google Performance Summit 2016, Google announced a wide number of new features, changes and capabilities to AdWords, Google Analytics and Double Click, including the official release of the Analytics 360 Suite and “mobile-first” interaction with users and advertisers. Google Performance Summit is Google’s annual event for...

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