In our Paid Search consulting engagements with various clients, one of the most frequent account issues we encounter is also one of the most fundamental: lack of disciplined naming conventions and, subsequently, poor account segmentation. Frequently, account managers...
One of the most interesting parts of our job at EveryMundo is performing SEM assessments for airlines. We have done this exercise for large, medium and small-sized airlines from diverse regions of the world. One might assume that, because airlines are highly complex...