Performance Content: Why it’s a Game-Changer for Airline Marketing

When consumers today shop online, they start with search – and nowhere is that more true than in the travel sector. Travelers’ interest in searching for deals on flights is so vast, it has spawned an entire industry focused on aggregating airline inventory for easier comparison shopping. Yet the rise...

Holiday PPC Checklist for Retailers

The holiday season is just around the corner! This checklist was inspired by a recent analysis of two retail brands, and is meant to provide you with some of the best practices that we have found helped get the most out of this season. Here are some recommendations: 1. Set...

Should You Use Ad Customizers?

Should You Use Ad Customizers?

Promotions are an important part of every e-commerce search campaign. They enable businesses to advertise special deals to their target market in order to drive more traffic (through CTR) and at the same time increase conversions. Ad Customizers is a tool which allows marketers the ability to easily tailor a...

Google Flights Displaying in Brand Search Results

Google Flights Displaying in Brand Search Results

This week, Google began displaying their Google flights widget along with results for Branded Searches. Branded searches are queries in which a specific airline is identified, which is often considered to indicate a user’s intention to book (or browse) on a specific carrier’s website. This move is an aggressive one...