The success of any airline ecommerce manager is based on the ability to accurately measure the success or failure of their strategies. One of the elements that is most commonly overlooked is the proper measurement of multiple currencies. This is especially relevant...
A typical airline report on SEM performance will show that the majority of revenue is generated by branded search queries (e.g., “american airlines flights”). Because Google Adwords attributes conversions back to the campaign that was last clicked, airline marketers...