by Seth Cassel | Jul 26, 2016 | Airlines, Digital Content, Google, Search Engines
Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel. Mobile conversion rates on carriers’ branded websites and apps are...
by Seth Cassel | Jun 9, 2016 | Airlines, SEM For Airlines
The world’s top international airlines may rule the skies, but they definitely don’t reign over the digital realm. Despite enduring brand recognition, even the largest global carriers still struggle to grow their direct channel acquisition– and therefore...