How to monitor Advanced Web Rankings (AWR)

How to monitor Advanced Web Rankings (AWR)

This document provides an overarching view and understanding of Advanced Web Rankings (AWR), the platform we use to track keyword positions in search engines. It describes the main configuration settings for the AWR profiles, as well as AWR main functionalities for...
Google Search Console Overview for airTRFX

Google Search Console Overview for airTRFX

This document offers a guide into Google Search Console (GSC). It covers the basic steps we take to set up GSC for airTRFX site editions. Additionally, it explains the most important reports that can be found in GSC. Back to SEO Resources for Airlines > Who should...
The SEO Case for Single-Bar Navigation

The SEO Case for Single-Bar Navigation

This document offers best practices for the implementation of the header menu on airTRFX pages.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for making...
How to Write Meta Descriptions for airTRFX Pages

How to Write Meta Descriptions for airTRFX Pages

This document offers best practices to create meta descriptions for airTRFX pages.  Back to SEO Resources for Airlines >   Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for making edits...