Case Studies

Increasing Mobile Bookings by Improving an Airline’s Mobile Experience

A case study in the the effect of BookSmart ResponseTM on Copa Airline’s Mobile Bookings Summary Our Goals What We Did Results Summary Challenges Copa Airlines was receiving a low amount of bookings on mobile devices Copa did not have a fully mobile-responsive booking...

Increasing Click-Through Rate by Showing Real-Time Dynamic Prices in Search Ads

A case study in the effects of using airDPITM to create higher relevancy for search ads. Summary Our Goals What We Did Results Summary Challenges Copa Airlines wanted to increase the efficacy of their paid search campaigns in their domestic and international markets....

How Dynamic Price Insertion Improves Airlines’ Digital Advertising

The ability to place dynamic prices in airlines’ search and display ads is finally here. We have implemented our solution, airDPI, with an airline client using a controlled experiment to measure the effectiveness of dynamic price insertion (DPI). Click to read the full results.

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