How Air Canada Increased Transaction Value by Offering Additional Payment Methods
+94%
LIKELY TO BUY AGAIN
+43%
DECIDED TO UPGRADE
How Air Canada Increased Transaction Value by Offering Additional Payment Methods
+94%
LIKELY TO BUY AGAIN
+43%
DECIDED TO UPGRADE
Air Canada wanted to see if offering monthly payment plans would entice people to travel when they might not have otherwise.
The airline used Uplift to generate payment plans as low as $20 per month as an alternative to paying a full fare upfront. EveryMundo is able to integrate Uplift’s payment plans into our fare marketing platform, allowing Air Canada to instantly display these payment plans at scale across all of their origin and destination pages.
After launching the monthly pay option, Air Canada saw an increase in conversions, average transaction value, and customer acquisition, as well as longer booking windows.
“I’m not sure we knew how incredible it would be. The Uplift pricing is available on 100% of Air Canada’s airTRFX pages and the seamless and record time implementation was possible because of the EveryMundo automation. Our average transaction value is up, we have new passengers that otherwise may not have selected Air Canada, and we’re seeing longer booking windows.”
Watch Air Canada’s Case Study
“I’m not sure we knew how incredible it would be. The Uplift pricing is available on 100% of Air Canada’s airTRFX pages and the seamless and record time implementation was possible because of the EveryMundo automation. Our average transaction value is up, we have new passengers that otherwise may not have selected Air Canada, and we’re seeing longer booking windows.”
Watch Air Canada’s Case Study
Challenge
Air Canada wanted to attract customers looking to travel, but who are more cost-conscious. This segment of customers typically selects Low-Cost Carriers for their travel plans, due to the ultra low cost of the fares due at purchase. Air Canada decided to test if customers who choose LCCs could be converted if they could select low monthly payment options to fly with Air Canada.
Solution
Uplift is a buy-now-pay-later solution that serves the world’s top travel brands, including airlines, cruises, vacation packages, and hospitality. Consumers using Uplift convert more often, are more likely to upgrade their travel, and are more likely to repurchase with the travel provider.
Payment plans are easily created within the Uplift platform according to rules set by the airline. Once the payment plans are in place, EveryMundo is able to integrate them into all fare marketing products. This includes payment plans within airModules, in the header of airTRFX pages as well as in paid ads in search, social media, and email.
Once a customer selects their trip they are offered several payment plans to choose from. The monthly plans have no late fees, no prepayment fees, and customers can travel before they finish making all of their payments.
By partnering with Uplift to offer a flexible form of payment, airlines see higher average transactions, longer booking windows, and an increase in conversions.
Results
Customers viewed Air Canada’s strategy of adding monthly payment plans positively.
When asked whether having the monthly payment option would make them likely to buy from Air Canada again, 94% of respondents said yes.
Of those surveyed, 43% said they decided to upgrade their travel due to the ability to make monthly payments.