How United Reached First Page Organic Search Results using airTRFX Custom Pages
How United Reached First Page Organic Search Results using airTRFX Custom Pages
60
CUSTOM PAGES
100%
FIRST PAGE RESULTS
United Airlines used airTRFX to create more than 60 custom pages for their campaign to promote travel to U.S. National Parks. Their focus on SEO optimization ensured first-page results for their U.S. National Parks campaign. United fully capitalized on the campaign by linking it to its home page and promoting it within the United App to drive additional traffic to the National Parks pages.
“airTRFX enables us to be extremely nimble in the type of pages we can create. We were able to have National Park pages ready, have content ready, and then have that available for customers to actually land on in a matter of minutes.”
Watch United’s Case Study
“airTRFX enables us to be extremely nimble in the type of pages we can create. We were able to have National Park pages ready, have content ready, and then have that available for customers to actually land on in a matter of minutes.”
Watch United’s Case Study
Challenge
United Airlines wanted to promote trending destinations to encourage ticket sales all year round. They also wanted to increase their direct channel sales but did not have the tools for the correct SEO optimization. To promote their new campaign for National Parks, United needed better rankings and a smooth mobile experience.
Solution
EveryMundo’s airTRFX product automatially generates pages with real-time fares at scale for every origin and destination in an airline’s network. Beyond the automatically generated O&D pages, airlines are able to create custom pages according to promote any promotion or marketing campaign. Custom pages can be deployed in seconds and can display real-time fares for any set of routes selected by the airline.
To execute their campaign to promote flights to U.S. National Parks, United used airTRFX to create a custom page for each National Park. On every custom page, they used Dynamic Price airModules to display the best real-time fares to airports with the best access to every park.
airTRFX automatically provides most of the technical SEO functionalities required to excel in organic search. Adopting airTRFX better rankings and more bookings in autopilot mode than any other platform.
United is the only airline consistently ranking on the first page of Google’s Search Results for all 60 U.S. “national parks” search queries.
Once the 60 custom pages for National Parks had been deployed, United created another type of custom page, a hub page, where they could all be linked and filtered by region.
This National Parks hub page was rapidly deployed using the interlinking module on a cutom page, so rather than real-time fares, links to the individual National Park pages are displayed.
United promoted their U.S. National Parks campaign on their homepage by linking a hero banner to the hub page to drive home page traffic to the campaign.
Results
United Airlines used EveryMundo’s airTRFX product to create more than 60 custom pages to specifically target U.S. National Parks search queries. They launched this campaign to capitalize on the increased demand for travel to outdoor destinations.
United is the only airline consistently ranking on the first page of Google’s Search Results for all 60 U.S. “national parks” search queries.
Now, when travelers use Google to search for flights to U.S. National Parks like Yosemite, Sequoia, Yellowstone, Glacier Bay, and the Everglades, they will find United Airlines airTRFX pages among the first organic results.
Results
United Airlines used EveryMundo’s airTRFX product to create more than 60 custom pages to specifically target U.S. National Parks search queries. They launched this campaign to capitalize on the increased demand for travel to outdoor destinations.
United is the only airline consistently ranking on the first page of Google’s Search Results for all 60 U.S. “national parks” search queries.
Now, when travelers use Google to search for flights to U.S. National Parks like Yosemite, Sequoia, Yellowstone, Glacier Bay, and the Everglades, they will find United Airlines airTRFX pages among the first organic results.