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How airlines can capitalize on the Mobile Booking Revolution

Airlines must capitalize on this opportunity to drive brand loyalty and lifetime value from mobile-first travelers.

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EveryMundo Brings Curated Digital Video Content to Its Performance Marketing Solutions for Airlines

Airline and travel brand product offerings are particularly well suited for video content and visual marketing to consumers, who are 85% more likely to purchase a product after watching a promotional or explanatory video.

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Airlines using AI to curate content to match route, origin and destination

Serving destination videos to travelers online on a mass scale allows for a powerful visual aspect to content-rich landing pages for each flight offered.

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Copa Airlines Chooses EveryMundo’s BookSMART™ to Cope With Increase in Mobile Flight Bookings

Mobile is quickly closing in on desktop bookings amongst infrequent travelers, and has already surpassed desktop as the preferable option in travelers who take three or more trips a year.

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Missed opportunities in mobile from those in the know

Now is the time to be investing in better mobile infrastructure and a mobile-first strategy. But the rate at which [a company] can iterate and evolve and develop the necessary technology is not keeping pace with the consumer adoption of mobile for more and more of its travel-oriented web usage.

UX Upgrades Designed for Marketers Could Also Satisfy DOT Accessibility Demands

UX Upgrades Designed for Marketers Could Also Satisfy DOT Accessibility Demands

EveryMundo’s suite of products superimpose more user-friendly UX on existing sites, without requiring a full scale overhaul of the back-end systems.

Leading The Way In The Future of Travel

Leading The Way In The Future of Travel

Without a top-tier mobile user experience, airlines are losing market share (and customer loyalty) to OTAs and MSEs. To grow direct bookings, it’s time for airlines to embrace innovation in the mobile channel.

To Grow Direct Bookings for Airlines, It’s About ‘Search Parity’ and Value

To Grow Direct Bookings for Airlines, It’s About ‘Search Parity’ and Value

While a small number of airlines have taken an aggressive posture against online travel agencies (OTAs) and metasearch engines (MSEs), most have accepted that aggregator partnerships have become a permanent, necessary part of their distribution strategy.

Focusing Only on Customer Acquisition is a Losing Cause for Airlines

Focusing Only on Customer Acquisition is a Losing Cause for Airlines

Airlines and other travel-related business aren’t ‘data-omniscient’ – it’s not as if they have automatic access to all of a traveler’s digital preferences. In order for an airline (or any other entity) to acquire data on a consumer’s activity and tendencies, the consumer has to engage directly with the brand.

Expert: Travel brands need responsive design

Expert: Travel brands need responsive design

With U.S. consumers now spending an average of 174 minutes per day on their mobile phones, travel is clearly an area seeing increase in mobile search and mobile booking activity. 42% of travelers worldwide now use smartphones to plan or book their trips, but the emphasis is still on plan rather than book – in part because only 53% of airlines offer a fully mobile booking solution.