Attracting Quality Site Traffic

Attracting Quality Site Traffic

(Last Updated On: November 7, 2016)

In the current travel search landscape, however, airline websites are losing traffic and visibility to online travel agencies (OTAs) and meta-search engines (MSEs). OTAs and MSEs outbid and out-build the airlines with detailed and highly searchable destination-specific web content. More often than not, airlines’ websites are absent from top results for travel search queries, and their rankings slip exponentially as consumers’ searches become more and more specific.