Cape Air partnered with EveryMundo to develop comprehensive Search Engine Marketing, airSEM®, campaigns to promote all of their routes. Within 60 days of the campaign launch, Cape Air saw massive results. The strategy to maximize CTR by displaying highly relevant ads in different languages, for different markets, with selective keywords was a success and continued to increase the number of visitors and clicks to Cape Air’s site beyond March. Cape Air’s revenue from SEM campaigns rose more than 6x in the first 60 day period, revealing the effectiveness of the campaigns and ad structure.



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