Incentive Bookings for Future Travel
EveryMundo Restart & Reacquire Best Practices
With air travel greatly reduced due to COVID-19, airlines should prioritize getting revenue in now for future travel dates, and emphasize the benefits of their loyalty program. Airlines can promote future travel with incentives, like sales or rewards points for future booking. Another option is to have pages with real-time fares for any future travel dates with optimized SEO.
Two airlines that are executing this strategy are Thai Airways with their 60th Anniversary promotion, and United with their monthly Custom Pages.
Thai Airways: 60th Anniversary Promotion
Thai Airways 60th Anniversary promotion offered their rewards program members three times the miles for flights booked during the two day promotion for trips between December 2020 and March 2021.
Thai used airTRFX Custom Pages to create relevant landing pages for the campaign with real-time fares. The campaign was promoted across their channels including email, push notifications, and social media.
The two day promotion earned TBH 6.7 Million (USD 207K) and drew a total of 22,500 sessions on the promotion’s landing pages. Read the full Thai Case Study >
Thai Airways integrated the airTRFX Custom Pages in their email marketing campaigns to drive customers to pages where they would be able to find real-time fares for flights included in the promotion.
Thai Airways utilized airTRFX Custom Pages to create relevant landing pages for the promotion based on the user’s language and market currency.
Thai Airways shared the airTRFX Custom Page in their social media, including Twitter and Facebook, as well as in push notifications sent to customers.
Notification
United: Custom Pages for every month of the year
When travelers are searching for a flight for their next trip, one of the most common ways they find a fare is to use a search engine and query “Cheap flights in ____”. To ensure their fares were visible to travelers looking for flights by the month, United created airTRFX Custom Pages for every month of the year. United optimized the SEO of each page, including keyword rich content at the top of the page, and their best real-time fares for the month searched.
To maintain and enhance page value, the same 12 month Custom Pages are automatically populated with months for 2021 dates after the month in 2020 ends. This way, the pages can be used indefinitely year after year and accumulate greater SEO value.
Find more details in our SEO For Airlines Guide >
EveryMundo Restart & Reacquire Playbooks:
Understand Demand
Understand search demand for all routes to determine which routes are best to reopen, and when.
In this Playbook:
Utilize User Search Data
Forecast market demand from SEM
Promote Deals & Offers
Compete to acquire and reacquire customers with real-time, targeted fare promotions.
In this Playbook:
Run Cross-Channel Campaigns
Promote Future Travel Today
Sell Reopened Routes
Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.
In this Playbook:
Optimize SEM for Strategic Routes
Communicate Route Availability
Inform your Customers
Best practices to inform customers on and off your website.
In this Playbook:
Effectively communicate policies, restrictions and key info on and off your website at scale.
Reacquire Loyal Customers
Acquire new customers and reacquire loyal customers by advertising loyalty benefits.
In this Playbook:
Promote loyalty benefits
Display real-time miles fares
Focus SEO Efforts
Drive qualified traffic to your website with airline-specific SEO strategies.
In this Playbook:
Optimize organic search position
Maintain high SEO performance
Ready to Restart & Re-Acquire Customers?
We’ll show you how.