Optimize Page Design for Mobile Devices
First and foremost: be mobile-friendly. How your page performs across devices will have an impact on conversions. Mobile browsing is increasingly the norm, with roughly 65% of visitors to airTRFX pages viewing on mobile devices.
airTRFX comes with built-in responsive web design, and follows best practices for mobile user experience and SEO. With tactics like dynamic serving, airTRFX pages load as the user scrolls on their mobile device.
However, some airTRFX pages have too much information to display in a way that is easy for mobile users to engage with on their devices. airTRFX + AMP (Accelerated Mobile Pages) enables airlines to generate lighter versions of their airTRFX pages specifically for mobile users to increase mobile page performance. By using airTRFX + AMP airlines can achieve the same scalable web infrastructure of airTRFX with improved mobile experience.
AMP is an HTML page that is lightweight and stripped down. For mobile users, content loads faster, is more engaging, and is easier to read. AMP has some key design differences than other pages, with a focus on minimal pathways away from completing the booking process. Deploy an entire network of AMP landing pages to prioritize mobile user-experience and improve results in mobile search engine rankings.
More on airTRFX + AMP >