Ad Customizers: Lessons From the Airline Industry

Our very own Katharina Warzel, Head of Data Analytics and Performance Marketing and Alfonso Ramirez, Customer Performance Director gave the following talk at last month’s SMX Advanced conference in Seattle, WA.

The presentation covered how customizing ads on the fly is now a reality using ad customizers and business data feeds. Dynamically adding real-time data, such as pricing information, is possible by linking sources of data with the AdWords API.

Follow along as Alfonso and Kat as they show how using this tactic drives higher click-through rates and increases revenue for our airline clients.

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