Global editions of Copa Airlines’ websites will utilize EveryMundo’s technology to provide a mobile-responsive booking experience to customers
EveryMundo, a leading provider of performance marketing solutions for the global airline industry, today announced that it has been selected to deliver its BookSMART® Response mobile booking solution to Copa Airlines, the national carrier of Panama.
Through the partnership, Copa Airlines will utilize EveryMundo’s industry-leading BookSMART® technology to deliver a mobile-responsive booking experience to users of the copaair.com website. BookSMART® is a proprietary technology that converts airlines’ Internet Booking Engines (IBEs) into an agile, flexible, mobile-responsive, and conversion-optimized infrastructure. Without the need for additional IT resources, BookSMART® also delivers back-end analytics that enable airlines to monitor mobile user interactions in real-time and gauge the effectiveness of various fares, routes, or campaigns – helping airlines increase incremental bookings and revenue over time.
Copa Airlines selected BookSMART® Response to address the growing demand among its traveler base for a mobile-optimized, device-responsive booking experience on its branded web properties. The two companies are currently in the initial stages of the BookSMART® Response implementation following the launch of the mobile technology project in April 2016. EveryMundo and Copa Airlines have also engaged in a long-term collaboration designed to boost Copa Airlines’ outcomes in search engine marketing (SEM).
“Our airline needed a fast and reliable way of offering a sophisticated mobile booking experience to our international customers, and we sought a way to provide them with an on-brand mobile experience that would be a seamless extension of what they’ve come to expect from our desktop site,” said Marco Ocando, Senior Director of Marketing & eBusiness at Copa Airlines. “Given our existing relationship with EveryMundo, we were thrilled that the BookSMART® Response mobile infrastructure was available to us and could be implemented without placing significant burdens on the bandwidth of our IT and engineering departments.”
“BookSMART® Response will be a high-value solution for Copa Airlines as it boosts its investment in serving today’s mobile-first traveler-consumers,” said Anton Diego, Founder & CEO of EveryMundo. “With a more comprehensive and mobile-responsive booking infrastructure, Copa Airlines will cultivate higher quality data, increase mobile conversion rates, and boost brand loyalty by delivering a mobile experience its customers can appreciate.”
“All of us at EveryMundo are excited to be working with Copa Airlines on this project and we are confident that BookSMART® Response will be a highly effective, successful solution for their needs,” said Diego.
In addition to BookSMART® Response, EveryMundo offers a full suite of performance marketing technology solutions and services designed to help airlines boost direct bookings, drive stronger search parity with online travel agencies (OTAs), and achieve stronger digital power with their branded web properties. To learn more, visit everymundo.com.
Founded in 2006, EveryMundo provides the airline industry’s most advanced performance marketing solutions for optimizing the direct online booking channel. The Company’s flagship technology airTRFX® provides airlines with the sophisticated online infrastructure needed to eﬀectively compete with online travel agencies (OTAs): a page for every destination, route or travel product, in every language and every country, on any device. Leveraging these tools and strategies, numerous global clients speaking more than 25 diﬀerent languages to customers in over 60 countries have achieved improved direct channel customer acquisition and conversions leading to increased revenue. Visit everymundo.com.
About Copa Holdings, S.A.
Copa Airlines and Copa Airlines Colombia, subsidiaries of Copa Holdings, are leading Latin American providers of passengers and cargo services. The airlines offer service to 74 destinations in 31 countries in North, Central and South America and the Caribbean. During Copa Airlines’ more than 68 years of continuous operations, the Hub of the Americas in Panama has become the leading hub on the continent. Copa operates one of the youngest and most modern fleets in the industry, consisting of 100 aircraft: 14 Boeing 737-700 Next-Generation, 63 Boeing 737-800 Next-Generation and 23 Embraer-190, and has an on-time performance of more than 91 percent, one of the best in the industry. In 2015 Copa Airlines and Copa Airlines Colombia were named the most on-time airlines in Latin America by FlightStats (for the third consecutive year) and by OAG. In addition, Copa received the award for “Best Regional Airline inCentral America and the Caribbean” from Skytrax and “Leading Airline in Mexico and Central America” at the World Travel Awards. Copa is a member of Star Alliance, which offers passengers more than 18,500 daily flights to 1,330 airports in 192 countries. To make reservations and seat selection, create a trip log, check in for flights, print boarding passes or purchase tickets through secure online transactions in seven different currencies, visit www.copa.com.