5 Ways Airlines Can Achieve Stronger Digital Power

With 85% of travel plans beginning online and 90% of searches being done through Google, a travel site or an OTA, the battle for direct traveler bookings has reached new heights. Yet, most airline brands still aren’t embracing the right tools and tactics to compete with online travel agencies (OTAs) and metasearch engines (MSEs) in customer acquisition. As a result, airlines’ considerable brand recognition isn’t translating into equivalent digital power.