airTRFX Delivery

What to expect before, during, and after launching airTRFX

Find out what to expect during your airTRFX delivery:

EveryMundo Engagement

During the Delivery our main goal is to achieve a predictable, uninterrupted, fast launch of airTRFX. We provide training on airTRFX Control while setting up your airTRFX System and we work with the “airTRFX User Experts” on your team. We inform customers regularly with executive status updates. 

After the airTRFX delivery we manage ongoing channel adoption and provide strategic advice and best practices for all channels. All customers receive quarterly business reviews and ongoing executive communication. For any and all needs, we provide 24/7 product support via Help Desk.  

EveryMundo teams throughout the Product Lifecycle

We are with you every step of the way throughout the implementation process and beyond. Learn more about working with EveryMundo.

Product Delivery Timeline

airTRFX is prepared and deployed in 8 phases in as little as 18 weeks. Below find the topics covered in each phase as well as the estimated effort required by customer team members.

Phase 1: Pre-Kick-off Welcome Package

Key Discussion Topics:

  • Welcome Package review
  • Deep-link requirements
  • Airports source requirements
  • Flight Search Panel business rules
  • Airline brand guidelines
  • FareNet: Airline fare logic

Deliverables:

Customer:

  • Completion of all steps in EveryMundo’s Welcome Package including: Deep-link documentation, airports source documentation, Flight Search Panel business rules and airline brand guidelines

EveryMundo: 

  • Review all questionnaires and documentation submitted by the customer via EveryMundo’s Welcome Package

Teams Involved:

  • Customer: Project Manager
  • EveryMundo: Product Delivery
Phase 2: EveryMundo Platform Integration

Key Discussion Topics:

  • Design guidelines: EveryMundo Design System (EDS)
  • FareNet pixel development
  • Hosting: Subdomain vs Subdirectory

Deliverables:

Customer:

  • Subdomain or Subdirectory implementation
  • Implementation of FareNet pixel
  • Approval of EDS token values and airline logos

EveryMundo: 

  • Proposal of EDS token values personalized to airline brand
  • FareNet pixel
  • CNAME domain or Reverse Proxy Rules with Header Token

Teams Involved:

Customer:

  • Project Manager
  • Booking Engine Expert
  • Pricing Expert
  • IBE Tracking Expert
  • UX/UI or Design Expert
  • Systems Engineer

EveryMundo: Product Delivery

Phase 3: Tracking Requirements

Key Discussion Topics:

  • airTRFX dataLayer
  • Product tracking requirements
  • Site editions and routes

Deliverables:

Customer:

  • Submit tracking requirements
  • Approve site edition setup
  • Grant access to Web Analytics platform

EveryMundo:

  • Site edition settings overview
  • Routes
  • airTRFX dataLayer template

Teams Involved:

Customer:

  • Project Manager
  • Tracking/Web Analytics Expert

EveryMundo:

  • Product Delivery
  • Data Analytics
Phase 4: Product Definition

Key Discussion Topics:

  • Product definition and configuration

Deliverables:

Customer:

  • Approval of Product Definition Form

EveryMundo:

  • Delivery of Product Definition Form

Teams Involved:

Customer:

  • Project Manager
  • Product Owner

EveryMundo:

  • Product Delivery
  • Customer Success
Phase 5: Training & Airline Content

Key Discussion Topics:

  • airTRFX Control training for product configuration
  • Geography names audit
  • SEO Roadmap Overview
  • URL slugs audit
  • Location images

Deliverables:

Customer:

  • Upload approved metadata and airModules titles
  • Upload location content and images (if applicable)
  • Approve geography names and URL slugs
  • Upload location images in airTRFX Control

EveryMundo:

  • Perform airTRFX Control training (Basic functionalities for setup)
  • Deliver and present airTRFX SEO Roadmap and Best Practices

Teams Involved:

Customer:

  • Project Manager
  • Content Team
  • Product Users / Web Publishing

EveryMundo:

  • Product Delivery
  • Customer Success
  • Performance Marketing
Phase 6: User Acceptance Testing (UAT)

Key Discussion Topics:

  • User Acceptance Testing (UAT)
  • Classify feedback as pre-delivery, post-delivery or non-applicable

Deliverables:

Customer:

  • Submit UAT feedback via Product Support Desk

EveryMundo:

  • Deliver fully-functioning development environment
  • Walk-through of product and product test cases
  • Grant access to Product Support Desk
  • Feedback classification, processing and implementation

Teams Involved:

Customer:

  • Project Manager
  • Internal QA Teams (if applicable)

EveryMundo:

  • Product Delivery
Phase 7: Product Delivery and Marketing Training

Key Discussion Topics:

  • Final product review before production release
  • Define test transactions methodology
  • Review interlinking and redirection plan
  • airTRFX Control training for marketing strategies
  • Fare Marketing best practices

Deliverables:

Customer:

  • Deploy interlinking
  • Execute test transactions and verify proper attribution in Web Analytics platform
  • Production release to subdirectory/subdomain
  • Sign Product Delivery Form

EveryMundo:

  • Fully-functioning production environment including UAT feedback classified as pre-delivery
  • airTRFX Control training and Fare Marketing best practices

Teams Involved:

Customer:

  • Project Manager
  • Tracking/Web Analytics Expert
  • Digital Marketing team
  • Systems Engineer
  • Product Owner

EveryMundo:

  • Product Delivery
  • Customer Success
  • Performance Marketing
  • Data Analytics
Phase 8: Indexing

Key Discussion Topics:

  • Review robots.txt file
  • Setup of Google Search Console (GSC)
  • Sitemaps generation and submission

Deliverables:

Customer:

  • Grant access to Google Search Console
  • Finalize Google Search Console properties
  • Implement 301 redirects (if applicable)

EveryMundo:

  • Assistance with Google Search Console (GSC) setup
  • Sitemaps generation and submission

Teams Involved:

Customer:

  • Project Manager
  • Digital Marketing team
  • Web Publishing team

EveryMundo:

  • Product Delivery
  • Customer Success
  • Performance Marketing

airTRFX Control Training Program

The program includes 4 sessions in a total of 4.5 hours, previously completed the online courses on training.everymundo.com corresponding to each session.

Session 1

Completed when pages are ready in Development, but not ready for final UAT

Topics:

  • airTRFX Overview (templates and airModules)
  • airTRFX Control Overview
  • airTRFX Initial Configuration (Routes, Images, Page Contents)

Length: 1 hour

Session 2

Completed when pages are ready in Development, but not yet delivered for UAT
(Session 1 and 2 can happen in the same week)

Topics:

  • airTRFX Additional Configuration ( Metadata, Location Images, Content, Labels)

Length: 1 hour

Session 3

Held once UAT has been completed and the product is ready for Production or has been moved to Production

Topics:

  • Custom Pages and Custom Fare airModules: Strategic Routes and Promotions

Length: 1.5 hours

Session 4

This training takes place one week after Session 3 has been conducted

Topics:

  • Campaigns for Template Pages
  • Advanced Assets

Length: 1 hour

Ongoing Support

During the Delivery Process:

  • EveryMundo team members will be available via Zoom conference for 60-minutes once per week during the implementation calls.
  • For emergencies, EveryMundo team members can schedule phone calls besides the weekly implementation calls.
  • Communication outside of the weekly implementation calls should be documented via Basecamp.
    • Basecamp is a project management tool which allows both customer and EveryMundo invitees to document requirements, questions and/or clarifications, and decisions made throughout the product delivery process.

Support available post-delivery:

24/7 Product support:

  • Report bugs or submit change requests
  • Request accesses to airTRFX Control
  • Suggest changes
  • airTRFX Control or Product Configuration related questions (How to…)

Customer Success Specialists:

  • Schedule calls with Customer Success team as needed to discuss product usage roadmap and track progress, ask questions related to strategic usage of product, and general discussions
  • Will respond to Basecamp messages within 48 hours
  • Other teams will be involved as needed

Development Sprints:

  • EveryMundo uses Agile project management methods, including 2-week development sprints which typically start and end on Thursdays.
  • Development typically occurs during the first six days of the sprint, followed by QA in each environment (development, pre-production/staging, production).
  • Requirements gathering and tickets prioritization occurs 7 days prior initiation of a new Sprint. Any requests or non-critical bugs submitted after the requirements gathering closing window, will not be considered in the immediate upcoming Sprint and will be prioritized for subsequent Sprints.
  • In the case of a critical issue, a critical deployment can be pushed outside of the regular sprint schedule.

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