Working with EveryMundo
What to expect before, during, and after launching EveryMundo Products
Find out what to expect from EveryMundo by section:
EveryMundo Teams
Get to know the core teams guiding Everymundo Product delivery. Customers will interact the most with Product Delivery and Customer Success teams.
Product Delivery
- Guide the customer through the delivery process
- Lead the technical delivery of the platform and product
- Manage product delivery and feedback process
- Perform product setup training
Customer Success
- Post-delivery performance activities
- Manage contractual scope
- Assist in Product Tracking
- Manage customer relationship across the full engagement cycle
- Executive status updates during delivery and post-delivery
- Best practices and strategic usage
- Provide product usage training
Data Analytics
- Monitor FareNet pricing data
- Provide expert guidance on product tracking
Systems Engineering
- Manage sub-directory / sub-domain setup
- Ensure SSL certificate is properly installed
Content Management
- Provide guidance on content and content transcreation (if applicable)
- Manages additional language launches
Performance Marketing
- Magage SEO-related initiatives
- Best practices on product usage across paid channels
Product Support
- Provide 24/7 support to answer product-related questions post-delivery
- Process any change request post-delivery
Customer Teams
During the delivery process and post-delivery, each customer will have teams who are responsible for the EveryMundo products being launched.
Product Sponsor
- Provides overall project direction
- Provides resources needed for a successful implementation
- Resolves cross-functional issues
Product Manager/Owner
- Oversees the implementation with respect to scheduling and planning
- Participates in project meetings to review project status, risks, and key issues
- Coordinates project team resources
- Manages system requirements
- Serves as point of contact for all day-to day-project operations
- Manages user adoption activities
Other Stakeholders
- Participate in alignment calls to confirm process and deliverables and provide required documentation
- Participate in Implementation Kickoff (optional)
- Make decisions on system implementation methodologies
- Attend assigned project meetings
- Provide appropriate updates on project issue status and task completion
Product Delivery Timeline
airTRFX is prepared and deployed in 8 phases in as little as 18 weeks. Below find the topics covered in each phase as well as the estimated effort required by customer team members.

Weeks 1-6
Phase 1: Pre-Kick-off Welcome Package
Flight Search Panel
Topics:
- Deep-links
- Route combinations
- Passenger rules and validations
Time required:
- Project Manager (2 hours)
- Flight Search Panel & Deep-link Expert (2 hours)
Phase 2: EveryMundo Platform Integration
IBE Fare Logic & FareNet Implementation
Time required:
- Project Manager (2 hours)
- Pricing Expert (2 hours)
- Tag Management Expert (1 hour)
Phase 3: Tracking Requirements
Design Inputs & Approval of Token Values
Time required:
- Project Manager (2 hours)
- UX/Design Expert (2 hours)
Phase 3: Product Definition
- Tracking: Project Manager (2hrs), Tracking Expert (1hr)
- Systems Discussion & Preparation: Project Manager (2hrs), Systems Engineer (2hr)
Weeks 7-10
Phase 5: Training and Airline Content
- Approval of Metadata and Module Titles: Project Manager (1hr), SEO or Brand Expert (1hr)
- Hands-on Product Training & Content Upload: Project Manager (1hr), Any Digital Marketing Users (2hrs)
- (Optional) Geo-description Content: Project Manager (2hrs), Content (2hrs)
- FareNet Data QA: Project Manager (2hrs), Pricing Expert (1hr)
- Product Support Help Desk Training: Project Manager (1hr), Any Digital Marketing Users (1hr)
Weeks 11-14
Phase 6: User Acceptance Testing (UAT)
- Product UAT: Project Manager (2hrs), QA Expert (8hrs)
- UAT Feedback Processing: Project Manager (3hrs)
- UAT Feedback Implementation: Project Manager (2hrs)
Weeks 15-17
Phase 7: Product Delivery and Marketing Training
- Product Delivery: Project Manager (3hrs)
- Release of Systems Setup (Production): Project Manager (2hrs), Systems Engineer (3hrs)
- Test Tracking in Web Analytics Platform: Project Manager (2hrs), Tracking Expert (2hrs)
- Training on airTRFX Control for Marketing Activities: Web Publishing and Digital Marketing Team (6hrs)
Week 18+
Phase 8: Indexing
Index: Project Manager (3hrs)
Total implementation time required by customer teams:
- Project Manager: 34 hours
- Flight Search Panel & Booking Engine Expert: 2 hours
- UX/UI: 2 hours
- Pricing Expert: 3 hours
- Systems Engineer: 5 hours
- Tracking Expert: 3 hours
- Tag Management Container Owner: 1 hour
- Content: 2 hours
- QA: 8 hours
- Web Publishing: 6 hours (training)
- Product Users (Digital Marketing Teams): 6 hours (training)
Ongoing Support
During the Delivery Process:
- EveryMundo team members will be available via Zoom conference for 60-minutes once per week during the implementation calls.
- For emergencies, EveryMundo team members can schedule phone calls besides the weekly implementation calls.
- Communication outside of the weekly implementation calls should be documented via Basecamp.
- Basecamp is a project management tool which allows both customer and EveryMundo invitees to document requirements, questions and/or clarifications, and decisions made throughout the product delivery process.
Support available post-delivery:
24/7 Product support:
- Report bugs or submit change requests
- Request accesses to airTRFX Control
- Suggest changes
- airTRFX Control or Product Configuration related questions (How to…)
Customer Success Specialists:
- Schedule calls with Customer Success team as needed to discuss product usage roadmap and track progress, ask questions related to strategic usage of product, and general discussions
- Will respond to Basecamp messages within 48 hours
- Other teams will be involved as needed
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