airTRFX helps airlines’ acquisition teams by reducing resource dedication to the building, hosting, maintenance, and enhancement of their Fare Marketing technology toolkit. EveryMundo provides these services and capabilities to each of our airline customers. Replicating the airTRFX system and airModules products through in-house development and improvement entails costly airline IT/Digital projects.
There is no direct competitor to airTRFX currently in the market, so any alternative solution will need to be created in-house by the airline. airTRFX can be loosely defined as an “airline-specific performance CMS”; therefore, if a competitive landscape must be defined, it is Enterprise CMS. Among our airline customers, the most popular enterprise CMS’s are Adobe Experience Manager, Sitecore Experience Platform, and SDL Tridion DX. These alternative CMS’s can be customized to execute pages and content in ways similar to that delivered via airTRFX.
However, using these CMS options would require major technical customization, considerable internal IT resource participation, development/purchase of a comprehensive fare cache solution, build-out of a library of user experiences, web development consulting, and SEO consulting.