airDPI®
The airSEM tool that enables Dynamic Price Insertion of real-time fares in digital ads
Real-time Dynamic Price Insertion in ad copy.
airDPI gathers real-time fare data and updates prices in search ads, remarketing ads, and price extensions by leveraging FareNet® and Google’s API.
When a user clicks on an airDPI ad, they are sent to an airTRFX landing page with more booking options. airDPI ensures that the fare in the ad matches the fares on the landing page, providing fare consistency to the user experience and additional relevancy to the ad.
Examples of airDPI usecases:
airDPI in Google Search Ad Copy
Dynamic Price Insertion in Google Paid Search Ad
Matching fare is displayed on the linked airTRFX page after the user clicks through
airDPI in Remarketing Ad Copy
Dynamic Price Insertion in Dynamic Remarketing Ad
Matching fare is displayed on the linked airTRFX page after the user clicks through
airDPI in Price Extensions
Use Price Extensions in Geo-Targeted Brand Campaigns to promote routes in order of traffic popularity.
Create price feed according to airDPI logic, and the routes will be continuously updated once per month.
airDPI Features
Dynamic Real-Time Fares
Ad copy is dynamic with price insertion of the cheapest fare leveraging FareNet.
Ad Relevancy
Relevance with airTRFX landing pages, improving Conversion Rate and Revenue per Impression.
Fare Consistency
Customer views the same price from search ad through to the landing page.
Automated
Google Ads API allows for automated business feeds and ad copy.
Integrated Platform
Platforms include Google Search (ad copy and price extensions), Display Dynamic Remarketing in GDN.
Market Relevant Currency
Dynamic Price Insertion of currency by market in relevant format.
Want to advertise your best real-time fares?
We’ll show you how.