airDPI®

The Real-time dynamic fare insertion in digital ads.

Real-time Dynamic Price Insertion in ad copy.

airDPI gathers real-time fare data and updates prices in search ads, remarketing ads, and price extensions by leveraging FareNet® and Google’s API. 

 When a user clicks on an airDPI ad, they are sent to a landing page with more booking options. airDPI ensures that the fare in the ad matches the fares on the landing page, providing fare consistency to the user experience and additional relevancy to the ad. 

airDPI Dynamic Price Insertion in Google Search Ad Copy

Dynamic Price Insertion in Google Paid Search Ad

Matching fare is displayed on the page after the user clicks through

airDPI Dynamic Price Insertion in Remarketing Ad Copy

Dynamic Price Insertion in Dynamic Remarketing Ad

Matching fare is displayed on the page after the user clicks through

airDPI Dynamic Price Insertion in Price Extensions

Use Price Extensions in Geo-Targeted Brand Campaigns to promote routes in order of traffic popularity. 

Create price feed according to DPI logic, and the routes are continuously updated once per month.

airDPI Features

Dynamic Real-Time Fares

Ad copy is dynamic with price insertion of the cheapest fare leveraging FareNet.

Ad Relevancy

Relevance with airTRFX® landing pages, improving Conversion Rate and Revenue per Impression.

Consistent

Customer views the same price from search ad through to the landing page.

Automated

Google Ads API allows for automated business feeds and ad copy. 

Integrated Platform

Platforms include Google Search (ad copy and price extensions), Display Dynamic Remarketing in GDN.

Currency

Dynamic Price Insertion of currency by market in relevant format.

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