Automated Airline SEM Campaign Generation
A comprehensive airline SEM campaign generation tool, airBLDR provides the scalable management that airline marketers need in order to quickly deploy keywords and ad copy for every route and destination in their network.
With airBLDR airline marketing teams have the ability to rapidly implement global client strategy that is geo-targeted in all languages and across all devices.
Example of EveryMundo’s naming convention via airBLDR technology:
Naming conventions used to create multilingual keywords and ad copy for every route and destination in more than 30 languages.
Segment audiences by their Market, Location and Language with multilingual keyword patterns and automated location translation.
Our dictionary contains the best performing keyword patterns across airlines and is constantly updated.
Uniform structuring across campaigns follows SEM best practices and allows for easy campaign management.
API connection to Google Ads makes it easy to rapidly launch new campaigns.
Our dictionary contains geographic locations including airport codes, cities, and countries.
airBLDR Dashboard – Synonyms Module
airBLDR Dashboard – Edit Campaign Languages
airBLDR Dashboard – Edit Campaign Markets and Currency
Track Market Demand with airBLDR
If your Google Ads accounts are structured and used properly your airBLDR camapigns reveal real-time search behavior on Google Ads. Test demand across your network and use Google Ad data to reverse engineer what the market intent is.
SEM as a source of demand: Enable campaigns for your full network (at a low and controlled CPCs) to forecast possible available searches by market and route.
Forecast demand with actual impressions: With % Impression Share you can forecast potential number of searches by multiplying IS with the number of impressions acquired for that given route and market. Example: 100 impressions at a 10% IS predicts 1000 searches on google for that route.
Granular and route-specific naming convention: Leverage routes at a Campaign level. Having a detailed structure, and treating each route as a unique product, will help you take compelling actions.