Holiday PPC Checklist for Retailers

The holiday season is just around the corner! This checklist was inspired by a recent analysis of two retail brands, and is meant to provide you with some of the best practices that we have found helped get the most out of this season. Here are some recommendations: 1. Set...

Measure Flight Search Initiation (FSI) in Google Analytics to elevate your Mobile PPC Campaigns

A variety of common “I want” scenarios result in micro-moments during which customers take steps or make decisions on the fly, typically on a smartphone. The traditional customer journey is fractured into dozens or hundreds of real-time, intent-driven moments. Airline brands that best address these micro-moments will earn relevance, loyalty,...