In response to the pressure OTAs and MSEs have put on their bottom lines, airlines are renewing their focus on e-commerce best practices to help cultivate brand-loyal customers. Across the travel and hospitality industries, brands are allocating large portions of...
Save perhaps the financial sector, few industries are forced to navigate as many laws, regulations, and unique constraints as the airline industry. However, if you strip away the many rules and requirements surrounding air transportation, an airline is no different...
Over the past couple years, the global roll-out of Google Flights has been one of the highest impact events affecting the search performance of the airlines with whom we work. This is true primarily from an SEO perspective, but Google Flights has also affected Paid...
As we developed our EveryMundo blog, we encountered two issues: how to give credit where credit is due, and how to avoid duplicate content for SEO purposes. Once we installed our WordPress theme, we found out that it did not support multiple authors; it only allowed...