Performance Content: Why it’s a Game-Changer for Airline Marketing

When consumers today shop online, they start with search – and nowhere is that more true than in the travel sector. Travelers’ interest in searching for deals on flights is so vast, it has spawned an entire industry focused on aggregating airline inventory for easier comparison shopping. Yet the rise...

Holiday PPC Checklist for Retailers

The holiday season is just around the corner! This checklist was inspired by a recent analysis of two retail brands, and is meant to provide you with some of the best practices that we have found helped get the most out of this season. Here are some recommendations: 1. Set...

Should You Use Ad Customizers?

Should You Use Ad Customizers?

Promotions are an important part of every e-commerce search campaign. They enable businesses to advertise special deals to their target market in order to drive more traffic (through CTR) and at the same time increase conversions. Ad Customizers is a tool which allows marketers the ability to easily tailor a...

Understanding the Impact of Non-Brand Search on Airline SEM Revenue

Understanding the Impact of Non-Brand Search on Airline SEM Revenue

A typical airline report on SEM performance will show that the majority of revenue is generated by branded search queries (e.g., “american airlines flights”). Because Google Adwords attributes conversions back to the campaign that was last clicked, airline marketers must still determine how a flight searcher arrived at that brand...