3 Benefits of Airlines Tightening the Digital Path to Conversion

Understand why tightening the path to conversion is important in the airline industry 3 benefits airlines can expect from tightening the path to conversion See how airlines can tighten the path to conversion   Why Is Tightening the Path to Conversion Important in the Airline Industry? Capturing the heart and...

Not Getting Enough From Customer Data? Why Airline User Search Data Is The Answer

What to Know About User Search Data and Customer Data From Cookie-ing Understand the limitations of customer data from standard cookies Learn how airline user search data works See the benefits of leveraging airline user search data Here’s a riddle for you: If an airline yells at 1,000 people wearing an “I...

Top 3 Ways User Search Data Can Augment Airlines’ Personalization Efforts

Airlines are beginning to realize the huge potential of big data – including user search data – for their marketing efforts. It’s only been a few short years since the industry began to come around to the techniques already broadly deployed across the entire e-Commerce sphere, and yet the positive change...

3 Reasons for Airlines to Leverage Mobile Innovation

Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel.  Mobile conversion rates on carriers’ branded websites and apps are averaging only one-fifth of their desktop conversion rates. With smartphone...