In almost all consumer-facing industries, online retailers and ecommerce businesses tend to think long-term when it comes to their customers. A site like Amazon, for example, does not propose to sell a consumer a single book – it aims to acquire a customer who will...
This week, Google began displaying their Google flights widget along with results for Branded Searches. Branded searches are queries in which a specific airline is identified, which is often considered to indicate a user’s intention to book (or browse) on a specific...
