by Madhura Selvarajan | Jun 6, 2019 | User Search Data
In our current digital age, there is a seemingly infinite amount of data and almost as many ways to obtain and process it. The airline industry is no exception; it receives an enormous amount of data that is not only challenging to process and store but also...
by Jason Glenn | Sep 22, 2016 | Airlines, Digital Power
How can airlines improve their direct-channel performance? The short answer is by maximizing their digital power by delivering a fully optimized e-commerce experience to travelers. This news should not come as a surprise to airlines, who have become aware of the...
by Seth Cassel | Jun 9, 2016 | Airlines, SEM For Airlines
The world’s top international airlines may rule the skies, but they definitely don’t reign over the digital realm. Despite enduring brand recognition, even the largest global carriers still struggle to grow their direct channel acquisition– and therefore...
by Seth Cassel | Feb 4, 2016 | Airlines, Organic Search, Search Engines, SEM For Airlines
In almost all consumer-facing industries, online retailers and ecommerce businesses tend to think long-term when it comes to their customers. A site like Amazon, for example, does not propose to sell a consumer a single book – it aims to acquire a customer who will...