TAP Portugal, a Star Alliance member, Will Deploy EveryMundo’s airTRFX® Solution to Increase Direct-Channel Revenue and Organic Traffic
TAP Portugal, a leading European carrier serving 76 destinations in 29 countries, is partnering with EveryMundo, provider of performance marketing products and services for airlines that drive direct channel growth anywhere, to use the company’s airTRFX® digital performance infrastructure solution to enhance TAP’s online visibility and direct channel growth.
The deployment of EveryMundo’s flagship technology, airTRFX®, will enable TAP to easily create and maintain unique, high-performance, dynamic landing pages for every destination and route they fly, in every language and every country. TAP will have the ability to productize the airline’s entire inventory in the same way as Kayak, Expedia, or Amazon: a page for every product to support the carrier’s cross-channel marketing efforts.
With online travel bookings expected to grow to more than $162 billion in 2016, and with 50% of those bookings made via online travel agencies (OTAs), the time is now for airlines to invest in and implement stronger performance marketing solutions and services. According to EveryMundo, airline brand equity does not translate into digital power.
EveryMundo’s leading Software-as-a-Service (SaaS) solution, the only platform of its kind built specifically for airlines, provides the necessary performance online infrastructure – without the need for additional IT resources – to improve conversion in the direct channel. The deployment will enable TAP to:
- Create a digital infrastructure across the airline’s entire route network – centralizing its offerings and developing cross-channel visibility/management
- Empower the airline’s marketing team to focus on targeted strategies to acquire qualified traffic and engage website visitors – ultimately converting more traffic into revenue
- Integrate the solution seamlessly into TAP’s existing website and infrastructure, without the need for additional technology investment or specialized IT support
“We are thrilled to be working with a partner that has such extensive experience in search engine optimization for the airline industry,” said Tiago Phillimore, Head Digital & Innovation at TAP. “Not only does EveryMundo’s airTRFX® product offer the perfect solution to our challenges in the direct channel, but the company also has a wide range of consulting and support services to help us as we grow. We appreciate the cooperation with EveryMundo and their dedicated support during the implementation phase, and look forward to working with them as we enhance our online and e-commerce strategy during the upcoming years.”
Founded in 2006, EveryMundo provides the travel industry’s most advanced solutions for optimizing the direct online booking channel. The Company’s flagship technology airTRFX® provides airlines with the sophisticated online infrastructure needed to eﬀectively compete with online travel agencies (OTAs): a page for every destination, route or travel product, in every language and every country, on any device. Leveraging these tools and strategies, numerous global clients speaking more than 25 diﬀerent languages to customers in over 60 countries have achieved improved direct channel conversions, revenue and customer acquisition. Visit everymundo.com.
About TAP Portugal
TAP is Portugal’s leading airline, and member of Star Alliance, the global airline alliance to offer customers worldwide reach, since 2005. In operation since 1945, TAP celebrated 70 years on March 14, 2015, and has completed its privatization process in 2015, with the Atlantic Gateway Group now as new private shareholders of its share capital. TAP hub in Lisbon is a key European gateway at the crossroads of Africa, North, Central and South America, where TAP stands out as the international leading carrier in operation to Brazil. The company’s network currently comprises 76 destinations in 29 countries worldwide. TAP currently operates about 2,500 weekly flights in average on a modern fleet of 63 Airbus aircraft and 17 aircraft operating in PGA colors, TAP regional carrier, adding up to a 80 aircraft fleet in the whole. Within the vast restructure program currently going across the company as the outcome of its privatization process, TAP has already announced its Network restructure, its medium and long haul fleet renewal program as of 2017 and the retrofit of the fleet currently in operation as well as the launch of the new branded product TAP Express, which will soon replace PGA and operate a new fleet of 8 ATR 72 and 9 Embraer 190. In the pursuit of its customer focused policy, TAP continuously strives to deliver safe, reliable and upgraded products & services, tailored to meet customers’ expectations. Retaining the Portuguese character of the Company’s brand and quality service as the basic concept has been the main driver of TAP strategy in most recent years. Recognized and awarded as the Europe’s Leading Airline to Africa as well as Europe’s Leading Airline to South America by the World Travel Awards in 2016, 2015 and 2014, the company was also awarded as the WTA World’s Leading Airline to Africa in 2011 and 2012 and the WTA World’s Leading Airline to South America in 2009, 2010, 2011 and 2012, while the company’s In-flight magazine UP also received the WTA award as Europe’s Leading In-flight Magazine in 2015 and 2016. Voted Best Airline in Europe in 2011, 2012, 2013 and again in 2015 by the Global Traveler, USA, the company was also honored by UNESCO and by the International Union of Geological Sciences with the IYPE “Planet Earth Award 2010”, in the category of “Most Innovative Sustainable Product”. TAP was also voted Best Airline by Condé Nast Traveller Magazine in 2010 and Best Portuguese Tourism Company by the specialized magazine Marketeer, in 2011. For further information, please go to www.flytap.com