Aegean, Greece’s largest airline, partnered with EveryMundo to improve their direct channel performance by leveraging EveryMundo Fare Marketing products: FareWire®, airSEM®, and airTRFX®. Their implementation of this Fare Marketing System resulted in their conversion rates growing by 3x in the first 60 days of the campaign.
“EveryMundo dynamic fares helped us improve the accuracy of ad messages and landing page price, leading to better results. Through Google Dynamic Remarketing we were able to track the full customer journey and that led us to better audiences created directly within GA360” – Linda Galaziou, Head of Digital Performance, Aegean