FareNet®
The EveryMundo Pixel that collects User Search Data to capture real-time fares.
What is FareNet?
FareNet is EveryMundo’s proprietary script that collects User Search Data from our clients’ websites and booking engines in real-time. As users search for flight fares, FareNet captures the search results and sends new low fares to be populated across the web.
This gives our solutions the power to constantly update fares and trip information without any additional calls to the Res system or GDS. Keeping fares updated and saving airlines additional fees.
FareNet is USDOT compliant, meets WCAG 2.0 Accessibility Guidelines, and provides the highest fare accuracy available. Data from FareNet is used to power EveryMundo products like airTRFX and FareWire, which bring real-time fares to millions of webpages every day.
Self-reliant
Independent of the client’s tracking set-up
Secure
All requests are encrypted and no personally identifiable information is collected
End-to-End
We collect data from the first touchpoint to final transaction
Activity-based
All user interactions are tracked, for example, all clicks on CTA button and filter interactions
Revenue Driven
We collect revenue in different currencies and attribute it to user product usage
Cross Channel
Drive traffic from organic search, e-mail, paid ads, social media, and other channels to highly-relevant conversion-oriented landing pages.
EveryMundo Products Powered by FareNet:
Airline marketing platform that enables an airline to launch and manage landing pages with real-time fares for each route, origin and destination covering all countries and languages in an airline’s network.
A fully-hosted collection of APIs that allow airline marketers to easily deploy real-time fare and flight information on their website and their digital marketing channels. Powered by user-search data without additional calls toe the GDS or your Res System.
Data Points Collected
The following are the standard data-points collected from FareNet (adjusted based on data available to users in airline’s Flight Search Results Page and Confirmation Page). Additional data is saved for the main trip (selected in both “Outbound flight details” and “Inbound flight details”). Data is collected from the lowest fare option.
Origin Airport Code
Departure Date
Departure Time
Return Fare
Search Date
Operating Airline
Flight Numbers
Destination airport code
Return Date
Arrival time
Departure Fare
Currency
Aircraft Type
Flight Duration
