Create targeted marketing campaigns to market hotel rates and offers by brand, location, and user interest. Whether travelers are just starting out in the exploration phase, if they know their destination, but not when they want to go, or if they have determined their destination, dates and flights – they are directed to relevant pages for them.
Travelers are searching for the best deals on flights, hotels, and rental cars online. By bundling together vacation offers, airlines can become a one-stop-shop for travelers booking their next trip.
Airlines already have everything they need to sell vacation packages directly using their website and booking engine, and with TRFX airlines can market their best real-time rates across all digital channels.
TRFX pages automatically update with the lowest real-time rates and offers based on your booking engine, without any additional calls to the Reservation System. This ensures that visitors see the best offers for flights and hotels and can easily book their next trip.
Types of TRFX Pages
Launch TRFX pages for themed travel like beaches, ecotourism, adventure and more. These pages can be used for travelers who are not sure of their destination, but know what type of a trip they are interested in booking. Once on these pages, travelers can input additional travel information in order to find more tailored offers.
These pages are ideal for a customer who knows what destination they want to go to, but has not shared any additional travel information.
These pages share the best real-time rates for a range of dates and properties in the area they have determined to visit. From here they are prompted to input the additional fields, dates, origin airport, number of travelers, so they can see the lowest offers available.
By the time the traveler gets to an O&D TRFX page they have shared their origin, destination, travel dates, number of travelers and flights. These TRFX pages show specific content that is relevant to their travel plans to enable them to finalize their purchase.
Showcase the best offers on hotels at their selected destination for the dates they intend to travel, with rooms to accomodate the number of people they are traveling with.
These pages offer property-level content and co-op advertising options. Share hotel level prices with travelers to help them move closer to a decision and educate them on available options. Partner pages are linked directly to so that airlines can offer package prices for premier partner brands.
Marketing Vacation Packages
To drive travelers to TRFX pages where they can purchase vacation packages, EveryMundo offers airSEM, our portfolio of Search Engine Marketing tools. These solutions include optimized bidding for paid search ads, dynamic remarketing ads, email marketing, and more. airSEM tools are designed to drive highly qualified traffic to TRFX pages.
How it Works
In order to display real-time vacation package rates, EveryMundo uses a pixel called FareNet that collects search data from the airline’s Internet Booking Engine (IBE).
The information on every search results page is captured and the rates for hotels and fares for flights are then placed on relevant TRFX pages to allow other travelers to filter and search for the best rewards flight for their next trip.
The updated offers are also instantly broadcast across all marketing channels – email, paid search, retargetting, social media, and more. This enables airline marketers to ensure their best fares and offers are always visible to potential customers, and that they are driving qualified traffic to their TRFX Vacation Packages pages.
This way, Search Data is used to continuously update rates and fares with the latest results, with no additional cost to the airline.