airTRFX®: Fare Marketing For Airlines

Maximum performance landing pages for every origin, destination, and route, in all languages, currencies, and devices.

airTRFX brings carriers more air travelers.

Deploying a Fare Marketing Platform can vastly enhance an airline’s digital presence and improve direct channel performance. airTRFX automatically delivers an unlimited number of high-performance landing pages with real-time fares for all routes in an airline’s route network.

Why not build it yourself? airTRFX Fare Marketing infrastructure takes only a few weeks to set up and customize, and is much less costly, resource intensive, and has greater functionality than any Fare Marketing platform created from scratch in-house. 

These pages are ideal for digital campaigns to funnel customers from an ads or email campaigns directly into the booking funnel. TRFX®, for use in industries other than Aviation, is also available upon request.

Airline Pages Hosted

Pages Served Per Second

Airline Customers

Revenue Impacted Per Month (USD)

airTRFX benefits:

Fare Marketing Technology

airTRFX gives your team the tools to launch, manage, and optimize Fare Marketing campaigns with an easy to use CMS.

Landing Pages at Scale

Increase your online presence and Fare Marketing capabilities by auto-generating pages for every route, in all languages and currencies.

Real-Time fare information

Fares are updated instantly using user-search data from the IBE. This means no additional calls to the GDS / Res System for real-time fares.

minimal IT dependency

airTRFX is fully hosted and integrates seamlessly with an airline’s existing website and IT infrastructure.

Target and COnvert

airTRFX improves airlines’ Fare Marketing capabilities to acquire qualified traffic, engage visitors and, convert traffic into revenue.

Cross Channel

Use airTRFX Fare Marketing to drive traffic from organic search, e-mail, paid ads, social media, and other channels to highly-relevant conversion-oriented pages.

Why do I need pages?

Having highly relevant landing pages with real-time fares is the best way to power your Fare Marketing campaigns and ensure that consumers are finding your flights.

Online Travel Agencies (OTAs) and Metasearch Engines (MSEs) devote massive resources toward developing millions of high-performance landing pages to drive web traffic through their booking engines. 

airTRFX empowers airlines to deploy robust Fare Marketing infrastructure by instantly launching dedicated webpages for every destination and route in their network, in all languages, currencies, and devices. These pages include real-time prices and flight information, engaging content, and campaign automation capabilities. 

Examples of customer airTRFX pages

Real-time fares on all pages, without calling your Res System.

Create an e-commerce Fare Marketing infrastructure with airTRFX

Unlimited number of auto-generated landing pages with real-time fares

bring more traffic to your landing pages

Get routes, fares, and deals in front of customers

SEO best practices to Increase your online presence

Deliver a better online experience

Efficiently convert visitors into customers 

Ready to grow your direct channel with Fare Marketing?

We’ll show you how.