This free digital event will bring together global airline leaders to share tactics that will be valuable as we move closer to industry recovery after this challenging period.
Reserve your spot now—space is limited!
Track 1: Leading the Restart
Airlines share the restart tactics and tools helping them lead their recovery. From building brand awareness to optimizing campaigns, airline leaders discuss their restart best practices.
Track 2: Partner Spotlight
Our partners join us for sessions on how our product integrations improve customer experience and increase engagement to empower airlines during the restart.
Track 3: TOM Talks
Experts in technology, operations and methods share their insights and best practices. Topics range from technical applications, to Operations management and launching a new department.
Track 4: Product Hangouts
Product Managers share the latest product capabilities as well as what is coming next as we continue working to bring airlines solutions to power customer acquisition and loyalty.
Keynote sessions
EveryMundo Co-Founders, Seth Cassel and Anton Diego, share their vision for the future of the travel industry, including the new opportunities that have emerged for airlines to improve their customer acquisition as travel demand returns.
Track 1: Leading the Restart
Airlines share restart tactics, tools, and strategies helping them lead their recovery. From building brand awareness, to streamlining processes and launching optimized campaigns, airline leaders discuss their wins this year and what they have learned from their restart strategies.
Vietnam Airlines: Driving website traffic and increasing revenue using strategic custom pages
Monday, Sep 20, 9:30AM EST
The performance of airTRFX took off for Vietnam Airlines as they took advantage of the custom page capability of the airTRFX platform.
Learn how the team at Vietnam Airlines utilised the platform from day one while they also waited to reap the rewards of the powerful SEO capability.
Speakers:
Japan Airlines: Holistic Fare Marketing for scalability & efficiency
Tuesday, Sep 21, 9:30AM EST
Japan Airlines (JAL) uses EveryMundo products to power their Fare Marketing strategies with efficiency and scalability.
They share how they leverage these products to target and converts customers across their marketing channels, and how they have expanded to include hotel and vacation packages.
Speakers:
United: Leveraging airTRFX pages to capture demand via Organic Search
Tuesday, Sep 21, 10:10AM EST
One of the key objectives of United Airlines as part of the Restart is to grow their direct channel growth by optimizing Organic Search. United has leveraged landing pages at scale to capture the revamp of the demand, even creating pages for new search trends that have become popular topics during and post-COVID.
Speakers:
Sadia Khan, Director of Digital Marketing and Demand Generation, United
Air Canada: Launching a Discovery Hub to re-inspire customers as travel restrictions are eased
Wednesday, Sep 22, 9:30AM EST
Air Canada has built a recovery strategy around generating travel interest during the restart and highlighting the benefits of their loyalty program. Targeting users by travel interest, Air Canada is able to better address customers’ needs.
Speakers:
Ya Vas: Building brand awareness in the middle of the pandemic
Thursday, Sep 23, 9:30AM EST
Ya Vas, Volaris’ sister brand for vacation packages, hotels, transfers and experiences was launched in 2019, right before the pandemic hit the world. In this discussion,
Ya Vas will share how has it been to build brand awareness in the online space and generate sustainable traffic to their site during a particularly difficult time for the travel industry.
Speakers:
Air Europa: Maximizing agility and minimizing resource dependence
Friday, Sep 24, 9:30AM EST
Air Europa shares how they are able to plan, develop, launch and scale their marketing content quickly and accurately using the EveryMundo suite of products.
Learn how these products work together to power thousands of pages with real-time fares and drive traffic to these pages using targeted ads across marketing channels with minimal IT efforts.
Speakers:
Copa Airlines: Aligning SEM with Revenue Management for the Restart
Friday, Sep 24, 10:10AM EST
Copa Airlines shares how they have aligned their internal departments, such as Marketing, eCommerce, IT, and Revenue Management, to push for incremental revenue.
This discussion will focus on methods for using the data and ingenuity in different departments to build a strong SEM strategy during a challenging time. Copa will share how they were able to visualize data trends to determine demand and shape their strategies.
Speakers:
Yiselle Cabezas
Online Marketing Manger at Copa Airlines
Claudia Martinez
Customer Success Manager at EveryMundo
Nora Prego
Performance Marketing Manager at EveryMundo
Maria Carolina Velasco
Digital Analytics Manager at EveryMundo
Meet the presenters
Track 2: Partner Spotlight
EveryMundo Partners join us for sessions on how our product integrations improve customer experience, personalization, and increase engagement. From enhancing fare completeness to enabling ad placement at scale for additional revenue, our partner integrations offer a variety of solutions to empower airlines during the restart.
Amadeus + Kenya Airways: Expanding fare completeness via Amadeus Instant Search (AIS)
Monday, Sep 20, 10:10AM EST
Learn how EveryMundo has integrated Amadeus Instant Search for additional fare completeness and improved user experience. We’ll share how FareNet and AIS can supplement each other to provide optimal fare information, and showcase how Kenya Airways is leveraging AIS in EveryMundo products to improve their Fare Marketing strategies.
Speakers:
EM + KEVEL: How airTRFX enables ad placement at scale for additional revenue
Thursday, Sep 23, 10:10AM EST
airTRFX pages can instantly become a powerful placement for Ads via EveryMundo’s Kevel Integration. Learn how airlines and travel partners uses Kevel and EveryMundo to deploy targeted Ads to all website visitors and how they easily manages these Ads via airTRFX Control and Kevel platforms.
Speakers:
Movable Ink + Frontier: Leveraging fares in email to drive personalization and engagement
Thursday, Sep 23, 10:50AM EST
Learn how Movable Ink and EveryMundo have partnered for a seamless integration of recent-time fares in emails. Relevant fares are placed in the email based on the recipient’s preferred location, so the best fares from their airport are displayed.
These recent-time fares are updated after inbox delivery, providing a reliable and personalized email experience. Frontier has leveraged this integration to personalize marketing emails with recent-time fares the recipient is interested in, with links to landing pages users can complete their purchase
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Speakers:
Meet the presenters
Track 3: TOM Talks
Tech. Operations. Methods.
EveryMundo experts in technology, operations and methods share their insights and best practices. From codeless implementations and reactive websockets, to People Operations management and launching a new department, these sessions cover topics that can be applied to a variety of industries.
Codeless Implementations: How we moved from from developer-full to developer-less
Monday, Sep 20, 10:50AM EST
In 2019, around 50% of EveryMundo developer resources were dedicated to customer implementations. With EveryMundo’s plans for growth into new verticals and industries, we needed to transition the majority of implementation resources to product development. When the pandemic hit, this became even more apparent. We needed to optimize our resources to work smarter, not harder.
In July 2020, our CEO, Anton Diego, presented us with a challenge: “Developer-less implementations”. This meant breaking down each step of a complex, multi-step implementation and developing scalable solutions to completely eliminate front-end developer resource requirements in product implementations.
Speakers:
How to maintain a large-scale distributed system from the infrastructure perspective and not go mad
Monday, Sep 20, 10:50AM EST
Today digital services on the internet have played an essential role in people’s lives. Software-driven consumer product development is becoming increasingly complex. The biggest challenge for web-based applications is offering minimal response times, and this is faced by IT departments around the world. Offering high-quality products in less time is a key factor in achieving our mission at Everymundo. For that reason, the adoption of processes and methodologies in IT is fundamental and crucial. At this conference, we wanted to share some facts that we have gone through to avoid the most common problems when we talk about maintaining a large-scale distributed system, such as:
Requires an extensive amount of time to maintain a global infrastructure.
The high costs of paying for the use of services due to extensive workloads.
Staff needed to work on the resources used.
Our focus at Everymundo as a DevOps team has been:
Use of agile methodologies for the collaboration of internal teams.
Adoption and continuous improvement of integration, delivery, and continuous deployment processes.
See and understand the state of our systems in real-time.
And also, introduce yourself with some best practices that we have followed at Everymundo to deliver high-quality products when we talk about the Sofware Development Life Cycle.
Speakers:
Decoupling PHP monolith into AWS lambda functions - Our journey
Tuesday, Sep 21, 10:50AM EST
Solutions to increase performance and reduce server costs: How we migrated components of a monolithic PHP application to AWS lambda functions in NodeJS to serve multiple regions more than 4 million page requests.
When Everymundo hit more than 50 airlines back in 2019, we needed to come up with solutions to better scale our systems, increase performance and reduce server costs. We started doing more background processes so the data was pre-aggregated when requested. We migrated many components of a monolithic PHP application to AWS lambda functions in NodeJS.
In this presentation, we will share our journey to the inclusion of AWS lambdas as part of our technology stack.The examples we bring are real life experiences and are in production systems that serve multiple regions and handle more than 4 million page requests per day.
Speaker:
Using real-time data trends to track user behaviors and travel industry recovery
Wednesday, Sep 22, 9:00AM EST
EveryMundo has aggregated and anonymized data from dozens of airline websites to determine recovery and user behavior trends in the airline industry since the beginning of COVID-19. We will discuss some unanticipated insights, show how airlines can get access to their own data, and how to respond to the data.
Speaker:
Cost Savings with Amazon Kinesis Streams: Maintaining quality services during the pandemic
Wednesday, Sep 22, 10:50AM EST
Amazon Kinesis Streams is a great service that in combination with Lambda functions enables you to build scalable data stream applications fast. But you gotta keep an eye on the costs of it because as it scales the costs increase proportionally.
When the lockdowns due to the pandemic hit, the travel industry was by far one of the most affected ones and consequently, we were affected too. So in order to keep going, we had to find opportunities to reduce costs and the usage of Kinesis with Lambda functions was a good one.
We are going to show you how the service works, what features it provides, the pricing formula, our solution to reduce the costs, the math behind it, and all the trade-offs for this solution.
We’ll also officially opensource a package that allows you to apply the whole solution with minimal code change so you too can start saving without changing your performance or quality.
Speaker:
Reactive WebSockets for Event-Driven Architecture
Thursday, Sep 23, 9:00AM EST
WebSockets is a lightweight and widely adopted client-server communication protocol. We’ll share our architectural solution on how to use WebSockets for an event-driven, production-ready, distributed microservices ecosystem built with Reactive Programming paradigm.
At Everymundo, real time data is at the center of many of our products. Being able to react to this information flow is very important and sometimes even vital.
Airline users access our systems from different devices through multiple sessions, this leads to inconsistencies when one of those sessions modifies the account information. These types of changes require the user to verify it’s credentials to make sure all active sessions are still valid.
The use of OAuth2 to handle the security comes with some caveats, the sessions are stateless and the information is stored in a time-limited token. For this reason, our team had to find a solution to react to this change and trigger a logout, if needed, of all the active user sessions. The usage of WebSockets technology has proven to be beneficial to provide the product and ultimately, the final user, with the latest events and data.
Speaker:
Introduction to Product Activation Operations
Friday, Sep 24, 9:30AM EST
New products, new verticals, new industries – A high-growth software company like EveryMundo has to be proactive to cover the perpetual need for cross-functional process improvement and make an efficient scaling of its operations possible. Key processes between the market and internal product and engineering teams require the complex coordination of inputs and outputs across a myriad of different departments, partners, and customers in a more-than-ever fast-paced environment.
Join us in this session to learn about why EveryMundo created a new department to focus on key processes optimization, understand the department’s pillars and structure, and explore the tools created to support its operations. Learn how to create end-to-end processes that enable efficient organizational growth for software companies.
Speaker:
People Ops in a Box: Operational frameworks for small to mid-sized companies
Friday, Sep 24, 10:50AM EST
EveryMundo uses several operational frameworks to support our people and core business processes.
From goal setting, to values adherence, to feedback, to managerial accountability, please join us for a dive into the practices that we apply to strengthen our company and put our people first.
The session will be recorded followed by a live Q&A with our Director of Operations and Head of People Operations.
Speaker:
Meet the presenters
Track 4: Product Hangouts
Collaborate with EM product managers to ideate the next best-in-class travel products. We share the latest products, features and updates, as well as what is coming next as we continue to expand our product capabilities. We enocourage attendees to share their insights so we can continue to incorporate features that are most important to our customers.
Bringing you more products faster with the EM Marketplace
Monday, Sep 20, 11:30AM EST
Our customers are becoming more self-sufficient and empowered than ever with immediate access to information wherever they are. They demand immediacy, connectivity, and simplicity in every interaction on their journey.
To enable our customers to get inspired, discover and purchase the products and features that are right for them, we are introducing a curated EM Product Marketplace. The EM Marketplace will showcase certified offer marketing products powered by EveryMundo. Certified developers will create content pages, based on Everymundo tokens, APIs and definitions and offered to our customer base. These components will utilize Everymundo suite of services and publish these pages with each customer’s design theme, marketing language and fare services. Products from the EM Marketplace will be easily distributed to airTRFX and can be externalized on any desired pages.
Speaker:
Exploring Mobile Best Practices and Leveraging AMP to Improve Web Vitals
Tuesday, Sep 21, 11:30AM EST
In this presentation we’ll discuss the latest in mobile performance as it relates to airTRFX and the airline industry. We’ll compare airTRFX mobile page performance with competitors and in similar industries then discuss the baseline performance and the impacts user-generated content can have on performance when not optimized.
EveryMundo offers AMP (Accelerated Mobile Pages), a Google certified framework for better and faster performance specifically designed for mobile devices and experiences. EveryMundo supports components in both AMP and regular versions in order to build and improve accessibility to all customers.
Speaker:
Enable travelers to search for flights based on their travel interests
Wednesday, Sep 22, 11:30AM EST
The COVID-19 pandemic has forced airlines to change their market strategy as business travel remains below 95% of 2019 numbers and virtual meetings have become the norm. Airlines must shift their focus to leisure travelers and EveryMundo has developed new discovery-model fare marketing solutions to better target and convert these customers.
With a focus on acquiring leisure customers, airlines can use travel interest marketing to attract customers that are flexible with their destination and travel dates. By adding filters to fare and destination results based on categories and tags set by the airline, travelers can better find deals according to their trip interests. Assign tags that describe destination types (beaches, skiing, shopping, historical, outdoors, etc.) to locations at any level (Country, state, region, city, airport) and offer these filters in your fare marketing.
We’ll include a demo of a live map with the ability to filter by traveler interest. Filter according to traveler type (Family, couple, single, senior) or even according to climate. Discover your next travel inspiration easily with Categories and Tags by EveryMundo.
Speaker:
EM Advertising: Dynamic advertising solutions across all marketing channels
Thursday, Sep 23, 11:30AM EST
Automatically generate real-time fare feeds that are preconfigured for Facebook, Instagram, Google, Bing, retargeting and email.
Speaker:
The future of building dynamic marketing campaigns
Friday, Sep 24, 11:30AM EST
Over the last five years, Custom Pages and Custom Pricing Widgets have become a core aspect of our Customer’s marketing campaigns. Our customers’s Custom Page usage has become more strategic and their application of airTRFX features has become more creative.
Now it’s time for airTRFX to take dynamic fare marketing to the next level. airTRFX is adding features to help airline marketers deploy their strategic marketing campaigns at scale. This presentation will present those features and provide customers insights into what is coming next for the product.
Speaker:
Meet the presenters
