Oliver Dunn joins EveryMundo as Director of Business Development in Miami, while Jonathan Liu is the new Managing Director for the APAC region. With headquarters in the US and a presence in both Latin America and Europe, Dunn and Liu join the performance marketing solutions provider as it continues to grow and offer its products and services to the global airline market.
EveryMundo has expanded into the APAC region with the naming of Jonathan Liu as Managing Director, based in Hong Kong.
EveryMundo has appointed two new business directors to extend their global services. Oliver Dunn joins EveryMundo as Director of Business Development in Miami, while Jonathan Liu is the new Managing Director for the Asia-Pacific region, based in Hong Kong.
Airlines must create parity in their ability to attract customers directly to their websites, nurturing them through successful transactions, and keeping them engaged after purchase.
Airlines need to focus on search-informed digital infrastructure in order to become the connecting partner that Google is looking to feed search inquiries back to – otherwise OTAs will continue to gain this traffic.
LATAM Airlines Group will use EveryMundo to push its product inventory into online search results. The tool will be used for the US-facing editions of LATAM’s website, covering English, Spanish and Portuguese.
As a marketing technology company serving airlines, we’re at the forefront of an important technological shift for the travel industry. Stronger data and better marketing technology has the ability to make a huge impact on the airline space.
Through the partnership, LATAM Airlines Group has deployed EveryMundo’s industry-leading airTRFX® performance marketing technology on the U.S.-facing editions of it branded website, with the goal of driving strong results in online marketing and customer acquisition.
Top 3 tips to improve travel marketing strategy
The ability to bring passenger-centric information to the consumer market is key when participating in the competitive landscape of travel.
Towards Better Booking
Across the global airline space, the practices for data cultivation, aggregation, and application are extremely fragmented and siloed. EveryMundo helps carriers unify data and provides them with the tools to regain control of customer relationships.