Focusing Only on Customer Acquisition is a Losing Cause for Airlines

Focusing Only on Customer Acquisition is a Losing Cause for Airlines

(Last Updated On: November 6, 2016)

Airlines and other travel-related business aren’t ‘data-omniscient’ – it’s not as if they have automatic access to all of a traveler’s digital preferences. In order for an airline (or any other entity) to acquire data on a consumer’s activity and tendencies, the consumer has to engage directly with the brand.