EveryMundo, is again expanding it’s team in support of the development of performance marketing solutions for the global airline industry. Analytics and Mobile expert Karen Cheng has joined their rapidly growing operation in Asia-Pacific. Full details here.
Greater Miami’s High-Skilled Workforce is Fueled Largely by Immigrant Talent, too
Nearly 39% of the professional workforce in the Miami metropolitan area consists of immigrant employees. EveryMundo continues to drive this trend, boasting an employee pool that is 65% foreign-born. According to a new report, Miami’s reliance on immigrant talent influences the entire spectrum of the region’s economy.
Dear Chinese Airlines: Digital Marketing Works In Other Ways
During the Aviation Festival in Singapore last month, EveryMundo’s President, Seth Cassel, was able to address airlines on how they can combat the current dominance of online travel agencies by monetizing their greatest offerings: destinations and routes.
In order for airlines to drive ancillaries, the focus needs to be on developing a deeper relationship with every passenger and not renting your passengers from OTAs. While some airlines may focus primarily on their most valuable customers, the issue is not clear cut. There’s a lot of channels out there and a lot of tools that people use to make their purchase and do their research. If you are not actively competing for that relationship, then you are facilitating a commoditised world and it becomes entirely about price.
Immigration Policies Are Stifling The Growth of This Miami-Based Digital Marketing Firm
Since 2011, Cassel and Diego have transformed EveryMundo from a bilingual digital marketing platform to a multilingual marketing powerhouse that provides advisory services, technology products, and bespoke service solutions designed specifically for the airline industry.
EveryMundo expands its performance marketing solutions and services across the globe through the hiring of Oliver Dunn and Jonathan Liu. Dunn will lead business development efforts from Miami while Liu acts as Managing Director for the company’s Asia-Pacific region.
EveryMundo Expands in Performance Marketing Solutions and Services Across The Globe
With worldwide digital travel sales expected to grow 11.5% to $629.81 billion by the end of 2017, EveryMundo is expanding its global presence to provide more airlines with marketing solutions and services across the globe.