March 7, 2017
Dear Chinese Airlines: Digital Marketing Works In Other Ways
During the Aviation Festival in Singapore last month, EveryMundo’s President, Seth Cassel, was able to address airlines on how they can combat the current dominance of online travel agencies by monetizing their greatest offerings: destinations and routes.
February 23, 2017
In order for airlines to drive ancillaries, the focus needs to be on developing a deeper relationship with every passenger and not renting your passengers from OTAs. While some airlines may focus primarily on their most valuable customers, the issue is not clear cut. There’s a lot of channels out there and a lot of tools that people use to make their purchase and do their research. If you are not actively competing for that relationship, then you are facilitating a commoditised world and it becomes entirely about price.
February 22, 2017
Miami Companies on Immigration: ‘Now is not the time to shut the door.’
EveryMundo, a fast-growing Miami tech company, was and continues to be built by immigrant talent. Of the company’s 54 full-time employees in Miami, 30 of them were born outside of the United States.
February 21, 2017
Immigration Policies Are Stifling The Growth of This Miami-Based Digital Marketing Firm
Since 2011, Cassel and Diego have transformed EveryMundo from a bilingual digital marketing platform to a multilingual marketing powerhouse that provides advisory services, technology products, and bespoke service solutions designed specifically for the airline industry.
January 10, 2017
Two Join EveryMundo
EveryMundo expands its performance marketing solutions and services across the globe through the hiring of Oliver Dunn and Jonathan Liu. Dunn will lead business development efforts from Miami while Liu acts as Managing Director for the company’s Asia-Pacific region.
January 6, 2017
EveryMundo Expands in Performance Marketing Solutions and Services Across The Globe
With worldwide digital travel sales expected to grow 11.5% to $629.81 billion by the end of 2017, EveryMundo is expanding its global presence to provide more airlines with marketing solutions and services across the globe.
January 5, 2017
EveryMundo Expands Across the Globe
Oliver Dunn joins EveryMundo as Director of Business Development in Miami, while Jonathan Liu is the new Managing Director for the APAC region. With headquarters in the US and a presence in both Latin America and Europe, Dunn and Liu join the performance marketing solutions provider as it continues to grow and offer its products and services to the global airline market.
January 5, 2017
APAC Boss for EveryMundo
EveryMundo has expanded into the APAC region with the naming of Jonathan Liu as Managing Director, based in Hong Kong.
January 5, 2017
EveryMundo Announces New Hires, Global Services Expansion
EveryMundo has appointed two new business directors to extend their global services. Oliver Dunn joins EveryMundo as Director of Business Development in Miami, while Jonathan Liu is the new Managing Director for the Asia-Pacific region, based in Hong Kong.
January 3, 2017
Reclaiming the Customer
Airlines must create parity in their ability to attract customers directly to their websites, nurturing them through successful transactions, and keeping them engaged after purchase.
December 23, 2016
Airlines Bent On Changing “Indirect” Equation As We Go Into 2017
Airlines need to focus on search-informed digital infrastructure in order to become the connecting partner that Google is looking to feed search inquiries back to – otherwise OTAs will continue to gain this traffic.
December 7, 2016
Airbnb Checks-In With Foursquare, SDL Speaks FlyDubai’s Language, and More
LATAM Airlines Group will use EveryMundo to push its product inventory into online search results. The tool will be used for the US-facing editions of LATAM’s website, covering English, Spanish and Portuguese.
December 7, 2016
Building Blocks: Seth Cassel, President at EveryMundo Talks Marketing Tech
As a marketing technology company serving airlines, we’re at the forefront of an important technological shift for the travel industry. Stronger data and better marketing technology has the ability to make a huge impact on the airline space.
December 1, 2016
EveryMundo Teams With LATAM Airlines to Supply Online Marketing Infrastucture
Through the partnership, LATAM Airlines Group has deployed EveryMundo’s industry-leading airTRFX® performance marketing technology on the U.S.-facing editions of it branded website, with the goal of driving strong results in online marketing and customer acquisition.
October 26, 2016
Top 3 tips to improve travel marketing strategy
The ability to bring passenger-centric information to the consumer market is key when participating in the competitive landscape of travel.
October 18, 2016
Towards Better Booking
Across the global airline space, the practices for data cultivation, aggregation, and application are extremely fragmented and siloed. EveryMundo helps carriers unify data and provides them with the tools to regain control of customer relationships.
October 10, 2016
How airlines can capitalize on the Mobile Booking Revolution
Airlines must capitalize on this opportunity to drive brand loyalty and lifetime value from mobile-first travelers.
September 27, 2016
EveryMundo Brings Curated Digital Video Content to Its Performance Marketing Solutions for Airlines
Airline and travel brand product offerings are particularly well suited for video content and visual marketing to consumers, who are 85% more likely to purchase a product after watching a promotional or explanatory video.
September 27, 2016
Airlines using AI to curate content to match route, origin and destination
Serving destination videos to travelers online on a mass scale allows for a powerful visual aspect to content-rich landing pages for each flight offered.
September 7, 2016
Copa Airlines Chooses EveryMundo’s BookSMART™ to Cope With Increase in Mobile Flight Bookings
Mobile is quickly closing in on desktop bookings amongst infrequent travelers, and has already surpassed desktop as the preferable option in travelers who take three or more trips a year.
August 18, 2016
Missed opportunities in mobile from those in the know
Now is the time to be investing in better mobile infrastructure and a mobile-first strategy. But the rate at which [a company] can iterate and evolve and develop the necessary technology is not keeping pace with the consumer adoption of mobile for more and more of its travel-oriented web usage.
August 10, 2016
UX Upgrades Designed for Marketers Could Also Satisfy DOT Accessibility Demands
EveryMundo’s suite of products superimpose more user-friendly UX on existing sites, without requiring a full scale overhaul of the back-end systems.
August 2, 2016
Leading The Way In The Future of Travel
Without a top-tier mobile user experience, airlines are losing market share (and customer loyalty) to OTAs and MSEs. To grow direct bookings, it’s time for airlines to embrace innovation in the mobile channel.
July 14, 2016
To Grow Direct Bookings for Airlines, It’s About ‘Search Parity’ and Value
While a small number of airlines have taken an aggressive posture against online travel agencies (OTAs) and metasearch engines (MSEs), most have accepted that aggregator partnerships have become a permanent, necessary part of their distribution strategy.
July 6, 2016
Focusing Only on Customer Acquisition is a Losing Cause for Airlines
Airlines and other travel-related business aren’t ‘data-omniscient’ – it’s not as if they have automatic access to all of a traveler’s digital preferences. In order for an airline (or any other entity) to acquire data on a consumer’s activity and tendencies, the consumer has to engage directly with the brand.
June 28, 2016
Expert: Travel brands need responsive design
With U.S. consumers now spending an average of 174 minutes per day on their mobile phones, travel is clearly an area seeing increase in mobile search and mobile booking activity. 42% of travelers worldwide now use smartphones to plan or book their trips, but the emphasis is still on plan rather than book – in part because only 53% of airlines offer a fully mobile booking solution.
May 26, 2016
Why Mobile Innovation is Key to Growing Direct Bookings for Airlines
According to recent data, 40 percent of purchases in the U.S., and 50 percent worldwide, now involve multiple devices throughout the consumer journey. Across virtually every eCommerce-enabled industry, today’s multi-device consumers expect a fully optimized mobile experience – and if they don’t get one, they navigate elsewhere.
April 11, 2016
Airlines shouldn’t worry about Google Flights’ latest moves
Since this winter, Google Flights lets users launch their trip-planning efforts with generic terms, such as “New York to Miami” or “flights to San Diego,” without having to have specific itinerary details in mind to see results. The core product hasn’t changed, though. Google Flights essentially provides consumers with a starting point for browsing flights, and connects them directly to airlines for further details or to book.
April 5, 2016
EveryMundo Releases New Report on Online Marketing in the Airline Industry
The Airline Marketing Outlook report features insights from EveryMundo executives Anton Diego (Founder and CEO) and Seth Cassel (President), both of whom are top experts on the forces at play in the flight-booking landscape. As a provider of airline-focused marketing technology, the EveryMundo team has unprecedented knowledge on the strategies and tactics that can help airlines seize a higher number of online customer bookings and drive long-term revenue growth.
March 30, 2016
Brand is Forever
Performance marketing technologies provide airlines with the sophisticated infrastructure and expanded online presence they need to better compete with the aggregators on search engines, as well as to improve conversion across all marketing channels by making the booking process better.
March 23, 2016
Going Mobile: Airlines Adapt With Apps and Optimized Booking Websites
Mobile search will soon account for 30-50 percent of search traffic to airlines’ branded websites, according to the 2016 Airline Marketing Outlook by EveryMundo, which has provided the travel industry with solutions for optimizing the direct online booking channel for over 10 years. “Airlines have to become more nimble when addressing their customers’ mobile experience,” says Anton Diego, EveryMundo founder and CEO. “If they don’t invest in evolving their mobile (direct) channel, they’re going to truly lose the battle.”
March 9, 2016
Google Flights and Google Hotels: Friend or Foe to Airlines and Hoteliers?
The latest update to the Google Flights price comparison tool, as well as the introduction of Google Hotels, has the world buzzing, with many praising the user experience. The flexibility of Google Flights is unprecedented in terms of providing the cheapest and best flight routes available to a specific or general destination. It includes filters such as number of stops, price, airline, times and flight duration, but it also includes such things as a world map where you can select general destinations such as Southeast Asia and be provided with a glance of some of the cheapest destinations in that region.
February 22, 2016
Meet the Experts Generating New Sources of Revenue for Airlines
This week, over 500 airline industry executives will gather in Singapore for the 12th annual Aviation Festival Asia. Over two days delegates will learn how the latest e-commerce and passenger experience technologies can drive sales and meet the needs of today’s traveler.
February 11, 2016
SEO & Customer Acquisition for Airlines – Value
Since the early 2000s, the rise and popularity of online travel agencies (OTAs) and metasearch engines (MSEs) has largely – and accurately – been attributed to travelers’ growing use of online search and their affinity for convenience and bargains. However, as the landscape of online marketing evolves, there’s an additional factor at play: value.
December 4, 2015
EveryMundo Partners with SunExpress for Online Customer Acquisition Strategy
SunExpress – a joint venture between Turkish Airlines and Lufthansa – is partnering with EveryMundo to use its performance website infrastructure solution, airTRFX, to enhance the airline’s online and ecommerce strategies.
November 23, 2015
Flight Search – Cracking the Code of “Revealing Intent”
Is search entirely about intent? Why it is important to assess what the user did to get to an airline’s website or a particular page? Is it time to consider Google to be an OTA? These are some pertinent questions that airlines need to address as one tries to capitalize on traffic emanating from search. With OTAs and meta-search engines excelling in making deft use of search marketing, it is not an easy task for travel suppliers to compete.
November 13, 2015
Effective Performance Marketing Can Help Airlines Win Back Customers
Although airlines rely on online travel agencies (OTAs), such as Priceline and Orbitz, and metasearch engines (MSEs), such as Skyscanner and Kayak, to sell tickets on their behalf, they also compete for the very same passengers and the same (limited) pools of revenue. Faced with already thin margins, airlines must carefully balance the multifaceted relationship they have with OTAs and MSEs.
October 10, 2015
How Airlines Can Benefit From Search Engine Results
When a traveler looking for a flight runs a search such as “London to Barcelona” they receive search-engine results on a given page along the lines of a fairly reliable arrangement. At the very top of their displayed results they are likely to see paid search placements — bought and paid for by brands that want to be seen first. Below that, depending on the specific country market and type of search query, there is typically a field showing Google Flights results. Below that, the consumer finds organic — that is, non-paid — search results.
September 21, 2015
How Airlines Can Capture the Non-Brand Loyal Consumer
Online, airline customers can be categorized in three key ways. One category includes the customer already loyal to an airline brand. Another type is the consumer who is loyal to an OTA or a metasearch brand. And then there are consumers who are not loyal to any one specific brand in any of these verticals. These non-brand-loyal customers represent at least 75% of searchers and they represent a segment airlines can mine for new acquisitions, groom for loyalty, and leverage for conversions over time.
September 18, 2015
Airlines Not Trying Very Hard to Fight Intermediaries in Google Search
Online travel agencies and metasearch engines are pushing airlines out of Google search engine results. In fact, digital marketing agency EveryMundo reckons airlines are so out of the picture when it comes to their placement on SERPs that they are missing out on the opportunity to establish a better relationship with travellers.
March 21, 2015
Attracting Quality Site Traffic
In the current travel search landscape, however, airline websites are losing traffic and visibility to online travel agencies (OTAs) and meta-search engines (MSEs). OTAs and MSEs outbid and out-build the airlines with detailed and highly searchable destination-specific web content. More often than not, airlines’ websites are absent from top results for travel search queries, and their rankings slip exponentially as consumers’ searches become more and more specific.