Why should airlines adopt a Fare Marketing Strategy? The cost of travel has the highest impact on what airline leisure travelers will choose to purchase from. With Fare Marketing, airlines can communicate their lowest fares to travelers and drive them to pages where they can easily find the best fare and make their purchase.
In today’s digital world, airlines must execute best-in-class Fare Marketing strategies if they intend to compete with Online Travel Agencies (OTAs) and Meta Search Engines (MSEs) for business and customer loyalty. As online entities, OTAs and MSEs are able to focus all of their considerable technical resources towards Fare Marketing to target travelers across the web and guide them seamlessly from their initial flight search all the way through purchase, reducing direct channel sales for airlines and reducing user loyalty to airlines.
With Fare Marketing, airlines can target and convert travelers by broadcasting the lowest real-time fares for flights they are searching for, and transform any page into a flight booking page to drive qualified traffic into the booking engine.