by Jason Glenn | Nov 7, 2019 | Case Studies
To test the efficacy of our Dynamic Price Insertion product, airDPI® , a client* ran a controlled experiment in three of their most important European markets – their domestic market, one growth international market, and one mature international market – and analyzed...
by Jason Glenn | May 26, 2017 | Case Studies
A case study in the the effect of BookSmart ResponseTM on Copa Airline’s Mobile Bookings Summary Our Goals What We Did Results Summary Challenges Copa Airlines was receiving a low amount of bookings on mobile devices Copa did not have a fully mobile-responsive booking...