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Personalization vs. User Search Data: The Tale of the Tape

Airline marketing executives have finally come around to the idea that yes, big data is  important for them, too. But now, they are growing increasingly frustrated to find that their willingness to change is being rewarded with a lack of clarity about what to do next....

User Search Data For Airlines – Definition and Examples

In a recent post about user search data, we talked about how airlines can use this data to provide more relevant experiences to customers visiting their online channels.  But what exactly is user search data?  Watch this 35 second video, showing an example of a...

Airlines and the Paradox of Google

With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion - it's no secret that Google has become a significant and influential force in the digital...

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