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Personalization vs. User Search Data: The Tale of the Tape

Airline marketing executives have finally come around to the idea that yes, big data is  important for them, too. But now, they are growing increasingly frustrated to find that their willingness to change is being rewarded with a lack of clarity about what to do next....

User Search Data For Airlines – Definition and Examples

In a recent post about user search data, we talked about how airlines can use this data to provide more relevant experiences to customers visiting their online channels.  But what exactly is user search data?  Watch this 35 second video, showing an example of a...

Google Analytics Account Setup Instructions for Airlines

The correct set up of Google Analytics will allow for intelligent business decision-making and generation of insightful performance reports. Items that need to be addressed for properly configuring the Universal Analytics account include: Account, Properties, Views...

Payment Gateway Referral Exclusions in Google Analytics

  Proper attribution is often adversely affected by payment gateway referrals in an e-Commerce purchase funnel.  This distorts data and hinders accurate analysis of traffic sources.  Simply correcting this by using exclusions will greatly increase accuracy in...

Airlines and the Paradox of Google

With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion - it's no secret that Google has become a significant and influential force in the digital...

Building a functional web application in 24 hours

An EveryMundo developer participated with the Cuemby team in the NBCUniversal Hackathon on October 22nd - October 23rd, at Miami Dade College Idea Center here in Miami.  The die-hard developers finished in first-place in the fast video challenge. The goal of the...

3 Steps of the Digital Passenger Experience for Airlines

As 2016 winds down, the airline industry finds itself fully engaged in a new wave of investment in digital - as opposed to physical - infrastructure. For decades, the world’s top carriers' marketing budgets were focused on consumer-facing brand awareness and customer...

Redefining Passenger Experience for Airlines

Traditionally, the "passenger experience" (or "pax") has been defined by the physical interactions between airlines and their passengers - from airport check-in through baggage claim.  However, that definition is no longer enough to truly capture the full experience....

Digital Power: A Journey To Direct Channel Growth

How can airlines improve their direct-channel performance? The short answer is by maximizing their digital power by delivering a fully optimized e-commerce experience to travelers. This news should not come as a surprise to airlines, who have become aware of the importance of a best practice e-commerce strategy for their companies.

How to AMP the Mobile Travel Experience

Around half of online shoppers in the US drop out of the purchase funnel due to a slow site load time. This statistic is even worse for European markets, where the abandonment (or bounce) rate increases to almost 70% of shoppers. So, simply having a web presence is...

What Does ‘Digital Power’ Mean for Airlines? (Quick Video)

For decades, many airlines could rely on the strength of their brand power – their iconic brand names and respected, trusted standing with consumers – to win them the bookings and long-term loyalty of travelers. But unfortunately for airlines, brand power is no longer...

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