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Fare Marketing - A Must-Have Capability in the Digital Age  In today’s digital world, airlines must execute best-in-class Fare Marketing strategies if they intend to compete with Online Travel Agencies (OTAs) and Meta Search Engines (MSEs) for business and customer...

Increase Direct Sales with Vacation Packages

airTRFX offers airline customers a branded user experience at different stages of the purchase funnel and customizable pages for campaigns and promotions. Whether travelers are just starting out in the exploration phase, if they know their destination, but not when they want to go, or if they have determined their destination, dates and flights – they are directed to relevant pages for them. 

Promote Loyalty Programs with Miles airModules

Airlines use EveryMundo airModules to display their real-time fares in either dollar values or rewards miles. By displaying content relevant to rewards programs, airlines can make booking rewards travel easy for members, as well as maximize the exposure for their...

airTRFX 19.10.2

Release Date: September 23, 2019 | Feature Updates | Click for More Info

airTRFX 19.10.1

Release Date: September 23, 2019 | Feature Updates | Click for More Info

Emerging Trends: Continuous Pricing will Require Fare Marketing

With EveryMundo fare marketing technology airlines and big pricing vendors (ATPCO, Farelogix, Global Distribution Systems, etc.)  are able to focus their efforts on building their continuous pricing frameworks with assurance that the marketing and merchandising component already exists to power their goal of optimized pricing.

Airlines can gain business insights with the IBE Dashboard

In our current digital age, there is a seemingly infinite amount of data and almost as many ways to obtain and process it. The airline industry is no exception; it receives an enormous amount of data that is not only challenging to process and store but also...

Thoughts on Loyalty and Ancillaries in Aviation

Loyalty marketing and ancillaries were hot topics at the 4th annual Mega Event Asia Pacific in Singapore, which brought together aviation experts and professionals to deep-dive into these trends, strategies and disruptors.  AI did a great job putting on an event with...

How Airlines Can Change The Flight Search Paradigm

Why the old assumptions about airline flight search can harm sales Learn how user search data shifts the paradigm User search data = a better customer experience Why Is it Important to Shift the Flight Search Paradigm? Unfortunately, today’s airline customers are more...

Literally Literals and Other Number Oddities In Python

This post requires an intermediate knowledge of Python and some experience with C (or at least being able to read some C),  and the willingness to deal with bytecode. It originated as a series of emails between the Python developers at EveryMundo about a quiz at an...

Disrupting Airline Pricing Distribution with Spark

On June 7, we were honored to present our big data infrastructure, DataCore, at Spark Summit in San Francisco, CA.  The presentation focuses on how we leverage Apache Spark to stream available airline fares across all online marketing channels in real-time. Below is...

3 Benefits of Airlines Tightening the Digital Path to Conversion

Understand why tightening the path to conversion is important in the airline industry 3 benefits airlines can expect from tightening the path to conversion See how airlines can tighten the path to conversion   Why Is Tightening the Path to Conversion Important in...

Dynamic Price Insertion in Price Extensions for Airline Ads

What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format...

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