3 Steps of the Digital Passenger Experience for Airlines

As 2016 winds down, the airline industry finds itself fully engaged in a new wave of investment in digital – as opposed to physical – infrastructure. For decades, the world’s top carriers’ marketing budgets were focused on consumer-facing brand awareness and customer recognition.  Traditionally, surplus airline funds have been used to add physical capacity which then...

Redefining Passenger Experience for Airlines

Redefining Passenger Experience for Airlines

Traditionally, the “passenger experience” (or “pax”) has been defined by the physical interactions between airlines and their passengers – from airport check-in through baggage claim.  However, that definition is no longer enough to truly capture the full experience. Today’s digital world demands that airlines consider the beginning of the pax as...