When it comes to mobile optimization, airlines are lagging behind…and unfortunately, the mobile gap is much bigger than most industry executives realize. As EveryMundo Co-Founder & CEO Anton Diego explains, airlines are making some misinformed assumptions about their relationships with mobile-savvy travelers – and are losing valuable market share as...
How to AMP the Mobile Travel Experience
Around half of online shoppers in the US drop out of the purchase funnel due to a slow site load time. This statistic is even worse for European markets, where the abandonment (or bounce) rate increases to almost 70% of shoppers. So, simply having a web presence is not enough: you need...
What Does ‘Digital Power’ Mean for Airlines? (Quick Video)
For decades, many airlines could rely on the strength of their brand power – their iconic brand names and respected, trusted standing with consumers – to win them the bookings and long-term loyalty of travelers. But unfortunately for airlines, brand power is no longer ‘powerful’ enough to keep competing forces...
How to Use Bayesian Inference In A/B Testing
This blog post is a recap of the presentation “Lies, Damned Lies, and Search Marketing Statistics” given by Vistaprint SEO Manager (North America, Australia, New Zealand) Adria Kyne at the SMX Advanced Conference in Seattle, June 2016. During this presentation, Adria touches on the use of Bayesian methods to infer...
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