Business, Leisure, or Neither: Why Airline Marketing is Missing the Mark with Travelers

As any busy professional knows, traveling for business and traveling for leisure are vastly different experiences. But there’s one area where the two really aren’t that dissimilar: the booking process. Most travelers – no matter their driving purpose – tend to start the trip planning process with online search. The...

New Report from EveryMundo Outlines How Airlines can Conquer Customer Acquisition Challenges

Download the 2016 Airline Marketing Outlook here! When it comes to customer acquisition, airlines face a more competitive and rapidly changing market than ever. For years, carriers have faced huge challenges in marketing and business development – challenges that they’ve largely failed to resolve – and 2016 will see new...