Should You Use Ad Customizers?

Should You Use Ad Customizers?

Promotions are an important part of every e-commerce search campaign. They enable businesses to advertise special deals to their target market in order to drive more traffic (through CTR) and at the same time increase conversions. Ad Customizers is a tool which allows marketers the ability to easily tailor a...

Google Flights Displaying in Brand Search Results

Google Flights Displaying in Brand Search Results

This week, Google began displaying their Google flights widget along with results for Branded Searches. Branded searches are queries in which a specific airline is identified, which is often considered to indicate a user’s intention to book (or browse) on a specific carrier’s website. This move is an aggressive one...